Marketers Warm Up to Instagram

By Staff
Thursday, May 23, 2019 2:53 PM Instagram is having its moment in the marketing limelight. A new study from Social Media Examiner found that nearly three-quarters of marketers they surveyed are working with Instagram, a 7 point increase from last year’s report. Instagram was the only platform to see a significant jump in usage, with YouTube registering a modest 4 point increase in reported use. Marketers interest with Instagram may be somewhat motivated by the significant jump in the referral traffic coming from the image oriented social network. According to Merkle, Instagram experienced a 114 percent increase year-on-year in its referral traffic.

To Bring Customers In-Store, Get Them to Follow You on Social

By Staff
Tuesday, May 21, 2019 3:37 PM Building a social media following is not only a great way for brands to engage customers online, it can also help increase brick-and-mortar foot traffic, according to eMarketer. More than three-quarters of U.S. internet users said they would visit a brand's physical store after following it on social media, according to a February 2019 survey conducted by social media management platform Sprout Social. Loyal customers will typically follow a brand on social media as well as have an interest in visiting its retail location, likely contributing to the high figure. But that doesn’t mean social isn’t a great tool for engaging new, younger customers and getting them interested in visiting a physical store. Most U.S. consumers discover new brands the old-fashioned way: by receiving recommendations from friends.

Worldwide Barriers to Blockchain Adoption

By Staff
Tuesday, May 21, 2019 3:30 PM Yesterday’s Data Feed focused on the explosive growth that some analysts and researchers are predicting for the global blockchain market. Yet on a broader level, blockchain is still facing an uphill battle for acceptance. Nearly three in ten executives see blockchain regulations as the number one biggest barrier for the uptake of the technology’s full potential, the website Statista recently reported. About a quarter of respondents saw a lack of trust among users as the biggest barrier to overcome in blockchain adoption.

Online Security Concerns Drive Growth of Global Blockchain Market

By Staff
Monday, May 20, 2019 3:17 PM The global blockchain market in the retail sector is expected to post a compound annual growth rate close to 81 percent, according to a recent market research report by Technavio. However, the market’s growth momentum is expected to decelerate because of the decline in year-over-year growth during the forecast period 2019 to 2023. A key factor driving the growth of the market is the demand for increased online security. Personal identity and data control are the major concerns for online retailers as most of the interactions between customers, and online retailers are controlled via usernames and passwords stored in centralized platforms. Such platforms are vulnerable to hacking, and user data can be accessed and misused by hackers, Technavio said. However, the risk of identity theft and fraud is eliminated with the use of a decentralized identity, such as blockchain. In the retail sector, the application of blockchain for identity management can help in reducing identity and transaction fraud in offline or real-world scenarios where people can easily falsify documentation and identity proofs. Blockchain identity management also enables retailers with more secure and foolproof identity exchanges during the transaction in real-world applications. This will drive the growth of the market during the forecast period.

TV Viewers Tend to Multi-Task: Browsing Online While Watching Shows

By Staff
Friday, May 17, 2019 11:28 AM One screen is no longer enough for many adults. This group is most comfortable when multi-tasking with two screens simultaneously. According to a recent report by the research firm CivicScience, 48 percent of U.S. adults say that they are engaging with a second screen (smartphone, tablet or laptop) at the same time they are watching a favorite television show or movie on a standard TV. This compares with 38 percent of adults who say that their devices “are put away” while they watch TV, according to the CivicScience report. The “other” 13 percent either don’t watch TV, don’t own a smartphone, tablet or laptop, or they watch video only on mobile devices, the report found. “While attention appears to be relatively high, when the responses are simplified into those who are engaged with the TV show on the primary screen versus those who are distracted, it becomes clear that almost half of adult respondents (48 percent) are distracted by their second screen,” CivicScience reported. “The percentage of those distracted by unrelated content on apps has increased steadily since 2015.” As a result of this trend, eMarketer has forecast that 180.8 million U.S. adults will be two-screen viewers in 2019—meaning that 70.1 percent of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.

10 Facts About Americans and Facebook

By Staff
Thursday, May 16, 2019 12:38 PM Facebook co-founder Chris Hughes made headlines this month when he argued that the tech giant he helped establish 15 years ago has become a “monopoly” and should be broken up. Democratic presidential candidates have also weighed in, but Facebook itself has rejected such calls. Pew Research Center has updated their 10 facts about Americans and Facebook, based on surveys Pew conducted in 2018 and 2019. Here’s one interesting tidbit from their top 10 facts—around 4 in 10 U.S. adults (43%) get their news from Facebook, according to a survey conducted in July and August of 2018. Click here to read the entire feature from Pew Research Center.

Online and Print Journals Are Top Sources of Professional Information for ODs

By Staff
Wednesday, May 15, 2019 2:34 PM Online and print journals are a prime source for professional information (not CE) for ODs, according to results from a recent Women In Optometry Pop-up Poll. Twenty-nine percent and 26 percent, respectively, turn to those sources, while 19 percent turn to a web search and 12 percent crowd-source on social media. While using a number of resources, the poll results found that ODs are checking in on general news more often than professional news. Thirty-six percent of respondents said they visit professional news resources at least once a week, and 31 percent did so nearly every day.

Earning Millennial Loyalty

By Staff
Tuesday, May 14, 2019 3:12 PM Millennials may be the most brand-loyal generation, but it is important to note that their loyalty is highly selective. As an article on ChiefMarketer.com points out, Millennials lean away from the traditional punch-card programs based on the number of visits to a store that have long been a staple loyalty program. While market researchers and cultural commentators have pegged Millennials as unpredictable and inconsistent, this is simply untrue. What they want from brands is clear—they want loyalty programs that transcend the transaction, genuine experiences, customer engagement and convenience.

How AI Can Enhance Marketing

By Staff
Monday, May 13, 2019 3:44 PM Digital marketing firm Marketo has produced an infographic explaining the role artificial intelligence can play in marketing and, in particular, branding. As Marketo notes, “Today’s consumers have evolved to expect more from the brands they choose to interact with. The mission for the modern marketer is critical and involves personalizing each experience. How do they do it without sacrificing countless hours? Artificial Intelligence (AI).” Marketo points out that AI advances and accelerates marketers’ ability to transform from one-size-fits-most marketing, to delivering value through deeply personalized communication at an individual level instead of volumes of interruptions that leave consumers exasperated.

Digital Ad Revenue in 2018 Surpassed $100 Billion for the Time

By Staff
Friday, May 10, 2019 3:57 PM Internet advertising revenues in the United States totaled $107.5 billion for the full year of 2018, the IAB (Internet Advertising Bureau) announced earlier this month. The fourth quarter of 2018 accounted for approximately $31.4 billion in ad revenue (29.2 percent of the annual total) and the third quarter accounted for approximately $26.6 billion. Revenues for fiscal year 2018 overall increased 21.8 percent compared with 2017, according to the IAB report, which was prepared by PwC. “Surpassing $100 billion in annual revenue is a watershed moment for the digital advertising ecosystem—one built on its power to build direct relationships between brands and today’s consumers,” IAB president and chief executive officer Randall Rothenberg said in the IAB report. “Innovative platforms like over-the-top television, podcasts, virtual reality and augmented reality all have the potential to help marketers forge even stronger ties with audiences, as brands navigate the new ‘consumer first’ playing field.” Advertising growth remained strong throughout the 2018 year, with the fourth quarter showing an 18.1 percent increase in a comparison with the year-ago period.

‘Working Dad’ Used Far Less Often Than ‘Working Mom’

By Staff
Thursday, May 9, 2019 1:05 PM Women In Optometry’s recent Pop-up Poll looked at the terms “working mom” and “working dad.” While the terms “working mom” is commonly used, the term “working dad” is not. Eighty-five percent of respondents said that they’ve used the term “working mom” while only 7 percent said that they’ve ever used the term “working dad.” The gender-neutral “working parent” has been used by 38 percent of respondents. Eighty-three percent of female respondents identified themselves as a “working mom,” and 72 percent said that others have referred to them that way. In contrast, 59 percent of men identified themselves as a “working dad,” but none said that others have referred to them that way.

Who Is investing in AI?

By Staff
Wednesday, May 8, 2019 2:56 PM Between 2018 and 2019, the artificial intelligence market is expected to grow by 154 percent, reaching a $14.7 billion market size. While some of this growth is being driven by companies like Amazon that have put a lot of resources behind this technology, much of the growth is coming from startups. According to index.co, as of May 6, there are some clear leaders in the artificial intelligence investment sector. Intel Capital has invested in 51 AI ventures, while 500 Startups has put their money behind 45 investments. Other notable investment firms, like Y Combinator, have backed 32 AI centered startups. These companies are working on software that deals with natural language processing, machine learning, speech recognition, and deep learning, all developments encompassed by artificial intelligence. Find out more about the rise in AI in this feature from Statista.

Why You Need to Boost Your Website’s Page-Load Speed

By Staff
Tuesday, May 7, 2019 3:48 PM The Web is where customers find your business these days—and also where we actually conduct so much of our business, whether that's for marketing or conducting commerce. Which is why you simply can't afford to have your website running at substandard speeds. This infographic by SEOphoenix.net makes it clear why you need to boost website page-load speeds. Not least among those reasons: customers will leave your site in droves if it doesn't meet their speed expectations. In addition, page speed is an important ranking signal for Google, which has various pageload-speed recommendations, including for mobile.

U.S. and Canadian Clinical Labs to Top $100 Billion by 2022

By Staff
Monday, May 6, 2019 4:18 PM The growing trend of decentralization has expanded the scope of testing beyond the traditional laboratory environment, according to Frost & Sullivan. In a newly published report, the research firm points out that the $78.34 billion U.S. clinical laboratory market is expected to grow to $91.31 billion by 2022, driven by “strong merger and acquisition activity and the consequent integration of services.” In response to the Protecting Access to Medicare Act (PAMA) reimbursement cuts, laboratories are expanding their revenue streams by collaborating with retail clinics and e-commerce channels to gain access to new customers, Frost & Sullivan said. Meanwhile, the Canada clinical laboratory market is expected to grow to $13.30 billion by 2022, bolstered by funding from the Ministry of Health (MoH).

How Do Patient Influencers Feel About Social Media Today?

By Staff
Friday, May 3, 2019 11:08 AM A WEGO Health study published in 2017 found that 87 percent of patients will ask their physician about a medication if they learned about it from a trusted patient influencer. The study revealed that patient influencers—recognized leaders on social media—are playing a critical role in the choices patients make in relation to their own health journey. But how do patient influencers feel about social media in a time when privacy concerns are top of mind among most U.S. patients and consumers? In an effort to better understand the patient influencer community, WEGO Health recently surveyed 412 patient influencers across dozens of chronic, complex and rare health conditions in the U.S. Among the most notable findings, according to WEGO Health, is that the majority of influencers continue to turn to Facebook on a daily basis, despite concerns over the company’s business practices.