December 2014 Optical Business Barometer Rating Shows Increase From November, Increase From Previous Years

By Staff
Monday, January 19, 2015 12:33 AM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for December 2014 increased to 3.91 from a November 2014 rating of 3.72.

Meet the Millennials

By Deirdre Carroll
Monday, January 19, 2015 12:00 AM NEW YORK–In order to address any group, especially to sell or market to it, you have to understand it. Figuring out how its members think, behave and react is integral to engaging with it and motivating it to act or buy.

December 2014 Optical Business Barometer Rating Shows Increase From November, Increase From Previous Years

By Mary Kane
Friday, January 16, 2015 12:00 PM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for December 2014 increased to 3.91 from a November 2014 rating of 3.72. December ratings stood at 3.65 in 2013, 3.74 in 2012, 3.79 in 2011 and 3.59 in 2010, making it the strongest rating for the month of December since the measurement began in 2010.

ECPs’ Use of Technology to Communicate With Patients Is on the Upswing

By Staff
Tuesday, January 06, 2015 12:30 AM NEW YORK—Many ECPs are utilizing technologies in their practices to communicate with patients to educate them about eye health information and product options, a Jobson Research survey says.

November 2014 Optical Business Barometer Rating Shows Slight Decline From October, Increase From Previous Years

By Staff
Friday, December 19, 2014 12:27 AM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for November 2014 decreased slightly to 3.72 from an October 2014 rating of 3.77, however, it showed an increase from all previous ratings for the month of November over time.

November 2014 Optical Business Barometer Rating Shows Slight Decline From October, Increase From Previous Years

By Mary Kane
Thursday, December 18, 2014 3:00 PM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for November 2014 decreased slightly to 3.72 from an October 2014 rating of 3.77, however, it showed an increase from all previous ratings for the month of November over time.

October 2014 Optical Business Barometer Rating Shows Increase From September, Increase From Previous Years

By Staff
Wednesday, November 19, 2014 12:24 AM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for October 2014 increased to 3.77 from a September 2014 rating of 3.71 and showed an increase from all previous ratings for the month of October over time.

Tips on Integrating Nutraceuticals Into the Business

By Marian Zboraj
Wednesday, November 19, 2014 12:03 AM Those ECPs who are successful in integrating nutraceuticals into their practice have done so because they did their due diligence in partnering with a nutritional provider.

October 2014 Optical Business Barometer Rating Shows Increase From September, Increase From Previous Years

By Mary Kane
Tuesday, November 18, 2014 4:00 PM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for October 2014 increased to 3.77 from a September 2014 rating of 3.71 and showed an increase from all previous ratings for the month of October over time. October ratings stood at 3.54 in 2013, 3.44 in 2012, 3.38 in 2011 and 3.22 in 2010, making October 2014 the strongest rating for the month of October since the Barometer began.

National Eye Institute and Prevent Blindness Support November as National Diabetes Awareness Month

By Staff
Wednesday, November 05, 2014 12:27 AM CHICAGO and BETHESDA, Md.—In support of November as National Diabetes Awareness Month, the National Institutes of Health (NIH) and National Eye Institute (NEI), through their National Eye Health Education Program (NEHEP), along with Prevent Blindness, are offering free resources and calling on public health agencies to raise awareness of diabetes and diabetic eye disease.

Worst Case Scenario? Blindness, According to New Poll

By Staff
Friday, October 24, 2014 12:27 AM WASHINGTON, D.C.—WASHINGTON, D.C.—Blindness would have the greatest impact on day-to-day life, according to the majority of respondents in a recent poll commissioned by Research!America and the Alliance for Eye and Vision Research (AEVR).

2014 Managed Vision Care Patient Experience Study Analyzes 15 Specific Managed Vision Care Plans

By Staff
Wednesday, October 22, 2014 12:18 AM NEW YORK—How do patients perceive their experiences when using vision coverage? This is among the many questions related to managed vision care answered in Jobson Optical Research’s new “2014 Managed Vision Care Patient Experience Study.”

September 2014 Optical Business Rating Shows Decrease From August, Increase From Previous Years

By Staff
Monday, October 20, 2014 12:30 AM NEW YORK—The latest Optical Business Barometer (OBB) from Jobson Optical Research showed that the overall optical business rating has decreased from a 3.88 rating in August 2014 to a 3.71 rating in September.

September 2014 Optical Business Rating Shows Decrease from August, Increase from Previous Years

By Catherine Wolinski
Friday, October 17, 2014 1:30 PM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for September 2014 lowered to 3.71 from an August 2014 rating of 3.88 but showed increase from all previous ratings for the month of September over time. September ratings stood at 3.56 in 2013, 3.57 in 2012, 3.48 in 2011 and 3.32 in 2010.

American Academy of Optometry Introduces Clinical Research Award Up to $100,000

By Staff
Monday, October 13, 2014 12:27 AM ORLANDO, Fla.—The American Academy of Optometry (AAO) has introduced a new clinical research award for Fellows of the Academy.
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