March 2015 Optical Business Barometer Rating Shows Slight Increase From February 2015

By Staff
Friday, April 17, 2015 12:30 AM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Research shows that the overall optical business rating for March 2015 increased slightly to 3.84 from a February 2015 rating of 3.81.

March 2015 Optical Business Barometer Rating Shows Slight Increase From February 2015

By Jamie Wilson
Thursday, April 16, 2015 2:00 PM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for March 2015 increased slightly to 3.84 from a February 2015 rating of 3.81.

VuePoint, Jobson Research and Summit Strategy Group Collaborate to Bring Market Research Services to Canada

By Staff
Wednesday, April 01, 2015 12:21 AM TORONTO, Ontario and NEW YORK—A new three-party collaboration among Jobson Optical Research Group and Canadian firms VuePoint IDS and Summit Strategy Group will soon launch advanced marketing research services for the Canadian optical and vision care markets.

February 2015 Optical Business Barometer Rating Shows Slight Decrease From January 2015

By Staff
Friday, March 27, 2015 12:30 AM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for February 2015 decreased slightly to 3.81 from a January 2015 rating of 3.88.

February 2015 Optical Business Barometer Rating Shows Slight Decrease From January 2015

By Mary Kane
Tuesday, March 24, 2015 3:00 PM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for February 2015 decreased slightly to 3.81 from a January 2015 rating of 3.88.

January 2015 Optical Business Barometer Rating Shows Slight Decrease From December 2014, Increase From Previous Years

By Staff
Friday, February 20, 2015 12:27 AM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for January 2015 decreased slightly to 3.88 from a December 2014 rating of 3.91.

January 2015 Optical Business Barometer Rating Shows Slight Decrease From December 2014, Increase From Previous Years

By Mary Kane
Thursday, February 19, 2015 2:00 PM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for January 2015 decreased slightly to 3.88 from a December 2014 rating of 3.91.

Jobson Issues 2015 Edition of Blue Book of Optometrists

By Staff
Monday, February 16, 2015 12:18 AM NEW YORK—The 2015 Edition of the Blue Book of Optometrists, a comprehensive directory listing of close to 21,000 optometrists, is now available from Jobson Medical Information LLC.

Thousands of ODs Have Received Incentive Payments for Using EHRs

By John Sailer
Monday, February 16, 2015 12:07 AM Thousands of ODs Have Received Incentive Payments for Using EHRs

Millennial Women: A New Breed

By Deirdre Carroll
Monday, February 16, 2015 12:04 AM NEW YORK—In the same way they are called the first generation of digital natives, Millennials are also the first generation of “gender natives.” Gender equality was taught early and reinforced continuously.

December 2014 Optical Business Barometer Rating Shows Increase From November, Increase From Previous Years

By Staff
Monday, January 19, 2015 12:33 AM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for December 2014 increased to 3.91 from a November 2014 rating of 3.72.

Meet the Millennials

By Deirdre Carroll
Monday, January 19, 2015 12:00 AM NEW YORK–In order to address any group, especially to sell or market to it, you have to understand it. Figuring out how its members think, behave and react is integral to engaging with it and motivating it to act or buy.

December 2014 Optical Business Barometer Rating Shows Increase From November, Increase From Previous Years

By Mary Kane
Friday, January 16, 2015 12:00 PM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for December 2014 increased to 3.91 from a November 2014 rating of 3.72. December ratings stood at 3.65 in 2013, 3.74 in 2012, 3.79 in 2011 and 3.59 in 2010, making it the strongest rating for the month of December since the measurement began in 2010.

ECPs’ Use of Technology to Communicate With Patients Is on the Upswing

By Staff
Tuesday, January 06, 2015 12:30 AM NEW YORK—Many ECPs are utilizing technologies in their practices to communicate with patients to educate them about eye health information and product options, a Jobson Research survey says.

November 2014 Optical Business Barometer Rating Shows Slight Decline From October, Increase From Previous Years

By Staff
Friday, December 19, 2014 12:27 AM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for November 2014 decreased slightly to 3.72 from an October 2014 rating of 3.77, however, it showed an increase from all previous ratings for the month of November over time.
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