January 2015 Optical Business Barometer Rating Shows Slight Decrease From December 2014, Increase From Previous Years

By Staff
Friday, February 20, 2015 12:27 AM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for January 2015 decreased slightly to 3.88 from a December 2014 rating of 3.91.

January 2015 Optical Business Barometer Rating Shows Slight Decrease From December 2014, Increase From Previous Years

By Mary Kane
Thursday, February 19, 2015 2:00 PM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for January 2015 decreased slightly to 3.88 from a December 2014 rating of 3.91.

Jobson Issues 2015 Edition of Blue Book of Optometrists

By Staff
Monday, February 16, 2015 12:18 AM NEW YORK—The 2015 Edition of the Blue Book of Optometrists, a comprehensive directory listing of close to 21,000 optometrists, is now available from Jobson Medical Information LLC.

Thousands of ODs Have Received Incentive Payments for Using EHRs

By John Sailer
Monday, February 16, 2015 12:07 AM Thousands of ODs Have Received Incentive Payments for Using EHRs

Millennial Women: A New Breed

By Deirdre Carroll
Monday, February 16, 2015 12:04 AM NEW YORK—In the same way they are called the first generation of digital natives, Millennials are also the first generation of “gender natives.” Gender equality was taught early and reinforced continuously.

December 2014 Optical Business Barometer Rating Shows Increase From November, Increase From Previous Years

By Staff
Monday, January 19, 2015 12:33 AM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for December 2014 increased to 3.91 from a November 2014 rating of 3.72.

Meet the Millennials

By Deirdre Carroll
Monday, January 19, 2015 12:00 AM NEW YORK–In order to address any group, especially to sell or market to it, you have to understand it. Figuring out how its members think, behave and react is integral to engaging with it and motivating it to act or buy.

December 2014 Optical Business Barometer Rating Shows Increase From November, Increase From Previous Years

By Mary Kane
Friday, January 16, 2015 12:00 PM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for December 2014 increased to 3.91 from a November 2014 rating of 3.72. December ratings stood at 3.65 in 2013, 3.74 in 2012, 3.79 in 2011 and 3.59 in 2010, making it the strongest rating for the month of December since the measurement began in 2010.

ECPs’ Use of Technology to Communicate With Patients Is on the Upswing

By Staff
Tuesday, January 06, 2015 12:30 AM NEW YORK—Many ECPs are utilizing technologies in their practices to communicate with patients to educate them about eye health information and product options, a Jobson Research survey says.

November 2014 Optical Business Barometer Rating Shows Slight Decline From October, Increase From Previous Years

By Staff
Friday, December 19, 2014 12:27 AM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for November 2014 decreased slightly to 3.72 from an October 2014 rating of 3.77, however, it showed an increase from all previous ratings for the month of November over time.

November 2014 Optical Business Barometer Rating Shows Slight Decline From October, Increase From Previous Years

By Mary Kane
Thursday, December 18, 2014 3:00 PM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for November 2014 decreased slightly to 3.72 from an October 2014 rating of 3.77, however, it showed an increase from all previous ratings for the month of November over time.

October 2014 Optical Business Barometer Rating Shows Increase From September, Increase From Previous Years

By Staff
Wednesday, November 19, 2014 12:24 AM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for October 2014 increased to 3.77 from a September 2014 rating of 3.71 and showed an increase from all previous ratings for the month of October over time.

Tips on Integrating Nutraceuticals Into the Business

By Marian Zboraj
Wednesday, November 19, 2014 12:03 AM Those ECPs who are successful in integrating nutraceuticals into their practice have done so because they did their due diligence in partnering with a nutritional provider.

October 2014 Optical Business Barometer Rating Shows Increase From September, Increase From Previous Years

By Mary Kane
Tuesday, November 18, 2014 4:00 PM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for October 2014 increased to 3.77 from a September 2014 rating of 3.71 and showed an increase from all previous ratings for the month of October over time. October ratings stood at 3.54 in 2013, 3.44 in 2012, 3.38 in 2011 and 3.22 in 2010, making October 2014 the strongest rating for the month of October since the Barometer began.

National Eye Institute and Prevent Blindness Support November as National Diabetes Awareness Month

By Staff
Wednesday, November 05, 2014 12:27 AM CHICAGO and BETHESDA, Md.—In support of November as National Diabetes Awareness Month, the National Institutes of Health (NIH) and National Eye Institute (NEI), through their National Eye Health Education Program (NEHEP), along with Prevent Blindness, are offering free resources and calling on public health agencies to raise awareness of diabetes and diabetic eye disease.
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