Are You Involved in the First Myopia Awareness Week? It's May 13 to 19

By CLICK Staff
Tuesday, May 14, 2019 11:30 AM LAKEWOOD, Colo.— This week is the first Myopia Awareness Week running from May 13 to 19 and it is designed to build awareness about myopia among eyecare professionals and to inspire action in caregivers to protect their children's vision. The World Council of Optometry (WCO) and the Brien Holden Vision Institute are collaborating on the initiative and encouraging others to join in. “We know that almost half the world’s population will be myopic by the year 2050, with nearly one billion people in the high myopia category. Myopia Awareness Week is about getting people talking about myopia in homes and optometry practices around the world,” stated WCO president, Dr. Scott Mundle.

[Partner Post] 6 Reasons ODs Adopt a New EHR

By CLICK Staff
Tuesday, May 14, 2019 11:25 AM Making the tough decision to change your EHR or PM system doesn’t happen overnight. In some cases, it’s the everyday annoyances and inefficiencies that build up to push optometrists over the edge. However, in most cases, the existing system loses patient data, runs up your monthly bills, or stops your practice from serving its patients in another major way.

E-Book Details On-Site SEO for Eye Doctors

By CLICK Staff
Tuesday, May 14, 2019 11:20 AM NEW YORK—When close to 30 percent of patients and consumers are researching eyecare conditions, providers and eyewear questions online even before they decide what to do or where to go (estimates from a recent VisionWatch report from The Vision Council), it's clear that learning how to maximize the position and visibility of your practice's website on the major search engines is extremely important today.

ODSpecialty Enables Practices to Showcase Their Expertise With Education Content

By Staff
Monday, May 13, 2019 12:00 AM EyeCarePro’s newest service, ODSpecialty, enables clients to enhance and showcase their optometric eyecare specialties with a range of tools, educational content, video and social posts. Clients are paired with a marketer who works exclusively with their particular vision care specialty, knows the ins-and-outs of that specialty and what it takes to effectively communicate with existing patients and to bring in new specialty patients.

Presby-What? Alcon Survey Shows That Patients Are Fuzzy About Presbyopia

By CLICK Staff
Tuesday, April 30, 2019 2:45 PM FORT WORTH, Texas—Alcon has initiated a program to educate consumers about presbyopia, a condition that is expected to impact 123 million U.S. residents by 2020. Most ECPs know that presbyopia is the inability of the eye to focus on things up close, a natural part of aging that usually happens around age 40. However, new survey findings from Alcon show this common condition has a name people often do not recognize, symptoms they do not understand, and a lack of knowledge of vision correction options other than reading glasses that many see as inconvenient.

Visioneering Technologies, Inc. Creates Educational Series for ECPs

By CLICK Staff
Tuesday, April 30, 2019 2:40 PM ATLANTA—Visioneering Technologies, Inc. (ASX: VTI) has announced the creation of a new educational video series for eyecare practitioners featuring some of the world’s leading researchers and clinicians. Visioneering Technologies is a U.S. medical device company and producer of the NaturalVue (etafilcon A) Multifocal 1 Day Contact Lenses.

Eyenuk Launches EyeScreen Human + AI Diagnostic Service

By CLICK Staff
Tuesday, April 30, 2019 2:35 PM NEW YORK—Eyenuk, Inc. an artificial intelligence (AI) medical technology and services company, is launching the EyeScreen Human + AI Diagnostic Service for diabetic retinopathy (DR). By combining the high accuracy of AI disease detection with the accepted practice of human grading, the EyeScreen Service is designed to improve the overall safety of the system in contrast to other tele-retinal screening services that only use human grading.

Zyloware Reminding ECPs to Take Part in June 6 National Eyewear Day

By CLICK Staff
Friday, April 19, 2019 1:40 PM PORT CHESTER, N.Y.—National Eyewear Day was submitted by Zyloware Eyewear. and approved by the Registrar at National Day Calendar and now the 96-years-in-business eyewear company is reminding ECPs to celebrate the importance of proper eyecare in their own communities on June 6.

Transitions Optical's Eyeglass Guide Is Revamped With Customizable Tools for Patients

By CLICK Staff
Friday, April 19, 2019 1:35 PM PINELLAS PARK, Fla.—Transitions Optical has just released a new Eyeglass Guide, with a new tool customizable to each eyecare practice that allows patients to create their own pair of eyeglasses based on their vision needs, eyeglass style and lifestyle preferences.

Can Bad Reviews Be Deleted? Should They?

By Staff
Wednesday, April 17, 2019 3:00 AM NEW YORK—Are you haunted by old reviews, especially bad ones? EyeCarePro reports that many clients ask if and how they can be deleted and what else can be done to reduce the negative impact these reviews have on their reputation. Here’s what you can and can’t do when it comes to deleting Google Reviews.

What Are you Sharing About Women's Eye Health and Safety Awareness This Month?

By CLICK Staff
Wednesday, April 3, 2019 11:00 AM CHICAGO—Women have higher rates of eye diseases such as cataract, glaucoma, and age-related macular degeneration than men. In addition, women tend to have a higher rate prevalence of dry eye, and may often deal with vision changes related to both pregnancy and menopause. Women deal with greater instances of eye disorders, according to the National Eye Institute, in part, due to the fact that they tend to live longer than men, are more likely to undergo cancer treatments which affect vision, and experience age-related hormonal changes that can affect the eyes.

EVOlens Is a New, Data-Driven PAL Recommendation System from IOT

By CLICK Staff
Wednesday, April 3, 2019 10:55 AM TORRANCE, Calif.—IOT has recently introduced EVOlens, a patented, data-driven decision machine learning system designed to increase patient satisfaction over time. Many industries rely on machine learning algorithms to provide continuous improvement to the consumer experience over time. EVOlens brings this same innovation to the selection of progressive lens designs, according to IOT.

Healthy Eyes Working for You Is a New Education Resource about Vision Benefits from Transitions

By CLICK Staff
Wednesday, April 3, 2019 10:50 AM NEW YORK—Healthy Eyes Working for You is a new education program from Transitions which aims to increase awareness of the value of vision benefits through education. Transitions Optical said the new website that aims to increase awareness of the importance of regular eye exams and premium eyewear option is available through a comprehensive vision benefit.

New Partnerships Help Zeiss Vision to Raise Awareness of Full-Face UV Protection

By CLICK Staff
Tuesday, March 26, 2019 11:13 AM SAN DIEGO—Through a series of partnerships, Carl Zeiss Vision is working to build awareness of the importance of UV protection for patients and has also amplified the message through new digital communications and tools to help practitioners explain, evaluate and recommend solutions to patients.