Insights for 7-16-19

By Staff
Saturday, July 13, 2019 5:00 AM With the addition of Epsilon’s capabilities in data to our existing creative, media and technology firepower, we have all the necessary assets and talent to help our clients leapfrog their competition and grow profitably, in a data-led, digital-first world.

Insights for 7-17-19

By Staff
Saturday, July 13, 2019 5:00 AM For more than 30 years, my passion has been to use the power of research and data to improve patient outcomes and expand programs that help to address the various vision issues that impact all of us. I thank Prevent Blindness for this acknowledgment and will continue to work to advance these important issues.

Insights for 7-22-19

By Staff
Saturday, July 13, 2019 5:00 AM To be successful, you need to want it to your core.

Insights for 7-15-19

By Staff
Friday, July 12, 2019 10:00 AM The American people are good, but they have a government that is a mess. Everybody in Washington makes excuses. Nobody takes responsibility even when they have direct responsibility.

Insights for 7-12-19

By Staff
Thursday, July 11, 2019 10:00 AM The propensity to explore online decreases with age; 30 percent of internet users aged 16-24 say they have used lots of websites or apps they’ve not used before and this drops to 10 percent of those aged 55-plus.

Insights for 7-11-19

By Staff
Wednesday, July 10, 2019 10:00 AM No one has come up with the definitive list of key performance indicators for retail stores today and there’s a few reasons for that. First, retail is changing so fast that which metrics will be most important when the changes are complete is not yet known. Second, retail stores of the future are going to be less like each other than they have been in the past.

Insights for 7-10-19

By Staff
Tuesday, July 9, 2019 10:00 AM I think that so many interesting companies are cropping up right now with a really, really tight read on consumer desires and demands. Often, it's the consumer that's starting the company. Retail had become so stale. It became so expected, and I think that there's some really, really interesting entrepreneurs that are diving in.

Insights for 7-9-19

By Staff
Monday, July 8, 2019 10:00 AM It should…be quite concerning to the Commission that Amazon and Google control the majority of all Internet product search, and can very easily affect whether and how price and product information actually reaches consumers. Moreover, these firms are extraordinarily adept at determining how small changes in the way in which information is conveyed affect consumer behavior — given that nearly everything they do is driven by big-data science and machine learning models.

Beyond the Lens: Dr. Rob Kloepfer Uses His Instagram to Explain Eye Conditions

By Stephanie Sengwe
Wednesday, July 3, 2019 11:45 PM Rob Kloepfer, OD’s Instagram page, EyeDrKloepfer, currently stands at 2,627 followers and it won’t be too long before he hits the 3,000 mark. The page, which features images taken by holding his camera up the slit lamp oculars, is a hub for eye conditions that even those who work within the industry and aren’t ECPs haven’t heard of.

Insights for 7-8-19

By Staff
Wednesday, July 3, 2019 4:00 PM We use the word incubator, which is where our small brands can sometimes take big risks that our big brands sometimes cannot take. And sometimes it will be the big brand that makes the biggest risk because big dogs, big puppies. If you make big bets, you tend to get big rewards. It can also sometimes fail but that’s part of the experience.

Insights for 7-3-19

By Staff
Monday, July 1, 2019 12:46 PM Ive is leaving a hole in the company and is clearly irreplaceable as he has been one of the most important figures at Apple throughout the past few decades. His fingerprints are deeply woven within Apple's core DNA. The major question now going forward is around future product innovation with one of the key visionaries of the Apple brand gone.

Insights for 7-2-19

By Staff
Monday, July 1, 2019 12:42 PM You only need to look at brands like Spotify or Adidas. They’re no longer just selling a product, they’re running huge campaigns on social action and social change. They’re trying to be as relevant as possible to their entire customer demographic. Everything they’re trying to do is with meaning and cause, and that’s on top of having a great product or service.

‘FutureOptometrist’ Shares His Education Expertise With Other Budding ODs

By Stephanie Sengwe
Friday, June 28, 2019 2:26 PM CHICAGO—When Tyler Mathenia got his first pair of contact lenses while in middle school, he knew immediately that he wanted to be an optometrist. His then doctor always reminded him that no other medical profession offered its patients instant results the way optometry did and from then on, the seed was planted.

Insights for 7-1-19

By Staff
Thursday, June 27, 2019 3:09 PM All those retailers can come back if they can unshackle themselves from thinking of themselves as having a primary business in retail. They’ll have to look at stores as incremental, not as foundational.

Insights for 6-28-19

By Staff
Thursday, June 27, 2019 3:06 PM As consumers become more mindful of their time online, marketing messages must be concise, relevant and as personalized as possible. Video and photography are engaging formats and should be used when appropriate.