Add Some Optical Treats to Your Memorial Day Celebration

By Gwendolyn Plummer
Friday, May 17, 2019 3:22 PM NEW YORK—With Memorial Day just around the corner, many of us are thinking about summer parties already. Planning a Memorial Day celebration can be overwhelming. There’s so much to take into account: the guest list, the food, the decorations, the drinks. Thankfully for all us optical-nerds, there’s no shortage of fun ways to inject a little optical joy into our parties alongside the abundance of American flags, and getting the party planning out of the way early means more time to relax and commemorate this Memorial Day Weekend, which is as good a reason as any to get shopping now. Here’s a roundup of some of our favorite optical treats to help make your Memorial Day, no matter what you’re planning, stand out.

For Bella Vision, Community and Vision Therapy Are a Perfect Match

By Staff
Friday, May 17, 2019 3:05 PM SPARTANBURG, S.C.—Like many independent practices, Bella Vision, located in Spartanburg, South Carolina, is homegrown. Janet Monaco Wilson, OD, FCOVD, founded the practice in 2014, after years of practicing throughout the state. Opening an independent practice meant moving closer to home for Dr. Wilson, who earned her degree from the Southern College of Optometry, but her vision was more involved than that. “I have had the opportunity to work in a variety of practice modalities—including corporate, multidisciplinary and private practices,” Dr. Wilson told Vision Monday. “When I moved to Spartanburg, I wanted to create an upscale private practice that did not necessarily fall into any of the above criteria. I want our patients to feel welcome, in a clean, friendly environment, and be able to access the latest in eyecare while also having the opportunity for a unique eyewear shopping experience.” Read More.

Women In Optometry: Age-Appropriate Screen Time Limitations for Toddlers and Pre-Schoolers

By Staff
Friday, May 17, 2019 3:02 PM When a child reaches the toddler stage, things can get a little tricky when it comes to limiting screen time access. If you haven’t noticed yet, you’re about to learn that your digital device is one of a toddler’s favorite toys, if not her absolute favorite. As always, it’s important to stay in control as a parent. At this point, you can now start to pick and choose ways to introduce a toddler to the different functions of your digital device, but it’s best not to give her free reign. However, in this wonderful time of toddlerhood, parents still should limit baby’s access to tech-time. I’m sure you’re just waiting to dive right into the thousands of games and apps designed for toddlers, but do your best to exercise caution. Toddlers still need real-time experiences to vastly overshadow tech-time experiences. Find out more about screen time limitations in this feature from Women In Optometry by Dr. Maria Pribis. Read More.

For Retail And Health Care, the Future Is Now

By Staff
Friday, May 17, 2019 12:11 PM Retailers and big business are seizing a multibillion dollar opportunity to capitalize on the changing face and rising costs of health care. Haven Healthcare, a company whose mission it is to “transform health care to create better outcomes and overall experience, as well as lower costs for you and your family,” has partnered with companies such as Amazon, Berkshire Hathaway and JP Morgan with the intention of changing the face of employer-provided health care. In addition, Walgreens and CVS (who acquired health insurance company Aetna) are launching what is referred to as “personalized health care services.” Click here to read the story from RetailMinded.

E-Book Details On-Site SEO for Eye Doctors

By Staff
Thursday, May 16, 2019 2:49 PM NEW YORK—When close to 30 percent of patients and consumers are researching eyecare conditions, providers and eyewear questions online, even before they decide what to do or where to go (estimates from a recent VisionWatch report from The Vision Council), it's clear that learning how to maximize the position and visibility of your practice's website on the major search engines is extremely important today. A free e-book from EyeCarePro sets out to provide a primer on the subject. On-site search engine optimization (SEO) for eyecare, helps ECPs better understand the principles and tactics that can help a site make it to the first page of Google Search. Read More.

20/20 Magazine: The Future of Lenses

By Staff
Thursday, May 16, 2019 2:46 PM I won’t pretend to understand nanotechnology but I am curious to know more about an intriguing technology that could revolutionize lens optics. Imagine a future where eyeglasses are made with lenses thinner than a sheet of paper and with no color dispersion and no time-consuming surfacing or polishing. Currently under development are flat lenses made of “pixels” or “meta-atoms.” The flat meta-lenses that Columbia Engineers have developed are fabricated with a 2-D planar fabrication technique similar to that used to fabricate computer chips but simpler. Computer chips use multiple layers while the flat meta-lenses only use one layer of nanostructures. Find out more about this new technology for lenses in this column from 20/20 Magazine’s Deborah Kotob. Read More.

Forrester: Retailers Are Starting to Reap the Rewards of Omnichannel Commerce

By Staff
Thursday, May 16, 2019 11:09 AM There’s no denying it: Consumer demands are higher than ever. But then again, so is their profit potential. Just think: Shoppers have been known to spend 21.7 times more when they purchase both online and in-store, rather than at retailer locations only. And that’s just one finding, shared by one retailer, in Forrester’s latest report: Retailers Are Starting to Reap the Rewards of Omnichannel Commerce. This important report includes numerous other insights on consumers’ changing shopping behaviors, and the omnichannel strategies retailers are using to meet them. It’s everything you need to know about the current state of omnichannel commerce, including what leading retailers are doing to personalize and perfect the customer experience. Click here to read the full story from ChannelAdvisor.

ABB Optical and Paragon Vision Sciences Announce Fifth Annual Optometry Student Challenge

By Staff
Thursday, May 16, 2019 12:18 AM CORAL SPRINGS, Fla.—ABB Optical Group, in partnership with Paragon Vision Sciences, has announced that it is accepting abstract submissions for the fifth annual Optometry Student Challenge. The Optometry Student Challenge will award travel grants of $1,500 each to three third- or fourth-year students to attend the 2020 Global Specialty Lens Symposium (GSLS),  which is scheduled for Jan. 22 to 25, 2020, in Las Vegas. The students also will present a scientific poster on a topic related to contact lenses at the GSLS meeting. Last year, more than 90 optometry students submitted contact lens related abstracts focused on study projects or student-based case histories.

British Contact Lens Association Receives CORE Support for Upcoming Meeting in Manchester, England

By Staff
Thursday, May 16, 2019 12:15 AM WATERLOO, Ontario—The British Contact Lens Association (BCLA) will hold its 2019 Clinical Conference and Exhibition from May 30 through June 1 in Manchester, England. The event is expected to draw more than 1,000 eyecare professionals from around the world. Among the highlights of the meeting will be new research, clinical insights and even a bit of trivia thanks to contributions from the Centre for Ocular Research and Education (CORE), which is based here. CORE is playing a significant role in the biennial event, according to an announcement this month.

Are You Involved in the First Myopia Awareness Week? It's May 13 to 19

By Staff
Wednesday, May 15, 2019 3:37 PM LAKEWOOD, Colo.—This week is the first Myopia Awareness Week running from May 13 to 19 and it is designed to build awareness about myopia among eyecare professionals and to inspire action in caregivers to protect their children's vision. The World Council of Optometry (WCO) and the Brien Holden Vision Institute are collaborating on the initiative and encouraging others to join in. “We know that almost half the world’s population will be myopic by the year 2050, with nearly one billion people in the high myopia category. Myopia Awareness Week is about getting people talking about myopia in homes and optometry practices around the world,” stated WCO president, Dr. Scott Mundle. Read More.

Review of Ophthalmology: Calcium Intake and Age-Related Macular Degeneration

By Staff
Wednesday, May 15, 2019 3:34 PM In a recently published study, a secondary analysis of patients enrolled in the Age-Related Eye Disease Study was conducted to determine whether an association exists between dietary and supplementary calcium intake and age-related macular degeneration. Emily Chew, MD, director of the division of epidemiology and clinical applications at the National Eye Institute at the National Institutes of Health, conducted the retrospective analysis. She said studies have suggested calcium might play a role in macular degeneration, so she wanted to see if it had any effect on the disease. “We were not only interested in dietary intake of calcium, but also supplementary intake since it’s common, particularly for women with osteoporosis, to be taking calcium supplements,” said Dr. Chew. Find out more about the study’s findings in this feature from Review of Ophthalmology. Read More.

Imaging That Twinkle in Your Eye

By Staff
Wednesday, May 15, 2019 3:05 PM Jesse B. Schallek, Ph.D., assistant professor in the Department of Ophthalmology, describes a new, noninvasive approach to assess vascular health in the journal eLife. Schallek’s lab, part of the Flaum Eye Institute at the University of Rochester, developed a method to visualize how single blood cells flow through vessels of the eye using adaptive optics imaging. Schallek’s team developed high-resolution adaptive optics combined with fast camera capture to visualize single-cell blood flow dynamics in a living mouse eye. “We’re able to image single blood cells and measure their speed. Remarkably, this can be achieved in vessels of all sizes, from the smallest capillaries to the largest retinal vessels,” said Schallek. “This approach may eventually provide a view of patient vascular health without the need for blood draws or dyes. Click here to read more about their research.

Haris Mirza Is Your Future ‘Baby Eye Doctor’

By Staff
Tuesday, May 14, 2019 3:30 PM Haris Mirza is a first-generation Pakistani-American who is a second-year optometry student at the Western University of Health Sciences. Born and raised in California, Mirza’s love for the field has been growing over the years and was only fueled during his undergraduate studies when he took cognitive psychology and philosophy classes and started to view our ability to see differently. “Optometry has been a fundamental part of my life for over one decade. It became evident to me that vision plays a vital role not only in how we see the world, but also how we perceive it. I found that there was a place for optometry in a way I had not seen before, in so many different fields of study. It was then I became hooked,” Mirza said. Read More.

Review of Optometry: Is Iontophoresis the Wave of the Future?

By Staff
Tuesday, May 14, 2019 3:27 PM For years, researchers looked for ways to maximize the effects of topical treatments for chronic ocular conditions such as dry eye and uveitis. While eye drops are simple in theory, in practice they come with a host of issues that hamper their efficacy. A novel drug delivery system that uses a small electrical current—known as iontophoresis—may soon reduce these limitations by allowing eyecare practitioners to achieve topical delivery of concentrated medication through a simple, in-office process. Find out how a low-level electrical current may turbo-charge topical drug delivery to the eye in this feature from Review of Optometry. Read More.

5 Ways to Get Your Eyes Summer Ready

By Staff
Tuesday, May 14, 2019 3:22 PM As the weather gets warmer and the days grow longer, we often think about improving our health and getting into better shape. As you prepare to enjoy the outdoors this summer, don’t forget a plan for keeping your eyes happy as well. Here are five ways to keep your eyes safe and healthy this summer: avoid getting a "sunburn of the eye;" prevent “swimmer’s eye” in the pool; keep dry eye at bay; don’t play around with eye safety; and quit smoking. Read more about summer eye health in this feature from the American Academy of Ophthalmology.