James Franco Shoots For Gucci

By Deirdre Carroll
Thursday, April 17, 2014 12:30 PM Gucci has release a Techno Color Sunglasses video directed by actor and writer James Franco, who also stars in the short film.

Solar Power

By Andrew Karp
Monday, March 17, 2014 3:00 PM NEW YORK—Prescription sunglasses, once regarded as a necessary but unexciting second pair sale, are now among the hottest products in the dispensary.

Oliver Peoples Goes ‘West’ With New Collection

By Deirdre Carroll
Monday, March 17, 2014 12:00 AM LOS ANGELES—Oliver Peoples has announced the launch of Oliver Peoples West, a new segment of the Oliver Peoples brand that embodies the coastal, California lifestyle.

Maui Jim Appoints Jay Black VP of Global Marketing

By Staff
Monday, March 10, 2014 12:24 AM LAHAINA, Hawaii— Maui Jim has announced the appointment of Jay Black to vice president, global marketing.

Smith Optics Introduces Iconic Archive Collection

By Deirdre Carroll
Monday, February 10, 2014 12:00 AM KETCHUM, Idaho—Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam but in 1979, they introduced their first line of sunglasses for “people who live outside walls,” like company founder Dr. Bob Smith.

Storied Lines

By Deirdre Carroll
Sunday, February 09, 2014 11:59 PM The climate of today’s competitive eyewear market reflects the increasing importance of consumers relating to a brand’s story and image to forge a connection and prompt them to make a purchase.

Vision-Ease Lens Renews Coppertone Polarized Lens Contract

By Staff
Friday, February 07, 2014 12:21 AM RAMSEY, Minn.— Vision-Ease Lens (VEL) and MSD Consumer Care Inc. renewed their license contract for Coppertone Polarized Lenses, continuing their partnership through 2016.

Charmant Unveils Charmant Titanium Polarized Sunglasses

By Deirdre Carroll


Monday, January 20, 2014 12:00 AM MORRIS PLAINS, N.J.—Charmant USA has launched a new addition to their extensive titanium offerings, the Charmant Titanium Polarized sunglass collection.

THE BIG IN CASE YOU MISSED IT

By Marge Axelrad, Mary Kane, Andrew Karp, Deirdre Carroll, John Sailer, Catherine Wolinski
Monday, December 30, 2013 12:35 AM 2013 was yet another year that moved the optical industry forward in significant directions. Forces as diverse as online retailing, managed care, consolidation, rebranding, technology, demands on the independent, a growing number of alliances, the growth of social media, the continued rise of social-purpose marketing and a changing health care benefits landscape pushed and buffeted the business.

Costa Inc. Announces Record Date for Special Meeting in Connection With Merger

By Staff
Monday, December 16, 2013 12:26 AM LINCOLN, R.I.— Costa Inc. (NASDAQ: CI A) announced Friday that it has established the close of business on Dec.17, 2013 as the record date for its special meeting of shareholders to consider and vote on, among other things, the merger of GWH Acquisition Sub Inc., an indirect wholly-owned subsidiary of Essilor International SA, with and into Costa Inc., and the other transactions contemplated by the previously announced merger agreement, dated as of Nov. 7, 2013, among Costa, Essilor and GWH Acquisitions Sub.

VM and 20/20 Magazine Announce EyeVote Readers’ Choice Awards for 2013

By Staff
Monday, December 16, 2013 12:24 AM NEW YORK—Vision Monday and 20/20 Magazine are pleased to announce the selections in the 5th annual EyeVote Readers’ Choice Awards, a special survey aimed at identifying readers’ favorite products and companies of the year.

VM and 20/20 Magazine Announce EyeVote Readers’ Choice Awards for 2013

By Staff
Monday, December 16, 2013 12:00 AM NEW YORK—Vision Monday and 20/20 Magazine are pleased to announce the selections in the 5th annual EyeVote Readers’ Choice Awards, a special survey aimed at identifying readers’ favorite products and companies of the year.

Marchon Announces New Nike Lifestyle Sun Collection

By Deirdre Carroll
Monday, November 18, 2013 12:00 AM

NEW YORK—Nike Vision from Marchon has engineered a line of lifestyle sunglasses made primarily for after sport use featuring Nike Max Optics.

'Get Busy Living'

By John Sailer
Thursday, November 07, 2013 12:32 PM IRVING, Calif.—This video won the Three Zerohs Collective of musicians, designers, photographers and filmmakers $10,000 and a lifetime supply of IVI Vision sunglasses in the Get Busy Living competition.

Technical Triumphs: Materials & Innovation

By Staff
Sunday, November 03, 2013 12:03 PM
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