Bushnell Introduces Bollé Sport Protective Collection for Kids

By Chloe Beach
Monday, September 01, 2014 12:00 AM

OVERLAND PARK, Ka.—Bollé Sport Protective, a new line from Bushnell Eyewear, is introducing the first full line of athletic eyewear for younger athletes to be certified by the American National Standards Institute (ANSI), and the American Society for Testing and Materials (ASTM).

Luxottica Group Q2 2014 Results Show Continuing Growth in North America, Emerging Markets and Europe

By Staff
Friday, July 25, 2014 12:26 AM
MILAN— Luxottica Group (NYSE: LUX) reported accelerated net sales growth in the second quarter ending June 30, 2014 to €2,060 million, up 7 percent at constant exchange rates when compared to the €2,018 million generated during the same period of 2013, according to the company’s financial results released yesterday.

Congress Recognizes National Sunglasses Day, Applauds VC and Sunglass Manufacturers

By Staff
Friday, June 27, 2014 12:10 AM ALEXANDRIA, Va.—After initial reports in VMail of National Sunglasses Day recognized by The Vision Council and optical industry as taking place today, June 27, 2014, on Wednesday, June 25, Congressman Michael C. Burgess, M.D. (R-TX 26th District) issued a statement to the House of Representatives officially entering National Sunglasses Day into the Congressional Record.

Adlens Releases Sundials Adjustable Focus Sunwear

By Andrew Karp
Monday, June 16, 2014 12:00 AM OXFORD, England—Adlens is launching Sundials, a line of adjustable focus sunwear.

Safilo Adds Polaroid Suncovers and Kids Collections

By Deirdre Carrol
Monday, June 16, 2014 12:00 AM NEW YORK—Safilo has expanded their Polaroid sun collection with the launch of the Suncovers and Kids collections.

The Ultimate Accessory

By VM Staff
Thursday, May 29, 2014 12:00 AM This is a joint editorial initiative of Vision Monday and 20/20 Magazine, sponsored by A&A Optical, Altair Eyewear, REM Eyewear and Marcolin USA/Viva.

The Vision Council’s Special Report Educates Consumers on UV Exposure, Dangers of Sun’s Ultraviolet Rays

By Staff
Monday, May 26, 2014 12:33 AM ALEXANDRIA, Va.—Many Americans are unaware of the vision damage caused by prolonged exposure to the sun’s ultraviolet (UV) rays, according to The Vision Council’s 2014 Sun Protection Survey.

James Franco Shoots For Gucci

By Deirdre Carroll
Thursday, April 17, 2014 12:30 PM Gucci has release a Techno Color Sunglasses video directed by actor and writer James Franco, who also stars in the short film.

Solar Power

By Andrew Karp
Monday, March 17, 2014 3:00 PM NEW YORK—Prescription sunglasses, once regarded as a necessary but unexciting second pair sale, are now among the hottest products in the dispensary.

Oliver Peoples Goes ‘West’ With New Collection

By Deirdre Carroll
Monday, March 17, 2014 12:00 AM LOS ANGELES—Oliver Peoples has announced the launch of Oliver Peoples West, a new segment of the Oliver Peoples brand that embodies the coastal, California lifestyle.

Maui Jim Appoints Jay Black VP of Global Marketing

By Staff
Monday, March 10, 2014 12:24 AM LAHAINA, Hawaii— Maui Jim has announced the appointment of Jay Black to vice president, global marketing.

Smith Optics Introduces Iconic Archive Collection

By Deirdre Carroll
Monday, February 10, 2014 12:00 AM KETCHUM, Idaho—Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam but in 1979, they introduced their first line of sunglasses for “people who live outside walls,” like company founder Dr. Bob Smith.

Storied Lines

By Deirdre Carroll
Sunday, February 09, 2014 11:59 PM The climate of today’s competitive eyewear market reflects the increasing importance of consumers relating to a brand’s story and image to forge a connection and prompt them to make a purchase.

Vision-Ease Lens Renews Coppertone Polarized Lens Contract

By Staff
Friday, February 07, 2014 12:21 AM RAMSEY, Minn.— Vision-Ease Lens (VEL) and MSD Consumer Care Inc. renewed their license contract for Coppertone Polarized Lenses, continuing their partnership through 2016.

Charmant Unveils Charmant Titanium Polarized Sunglasses

By Deirdre Carroll

Monday, January 20, 2014 12:00 AM MORRIS PLAINS, N.J.—Charmant USA has launched a new addition to their extensive titanium offerings, the Charmant Titanium Polarized sunglass collection.