WMido THIS NEWS IS PROVIDED BY WMIDO

Extraordinary Stories of Revolutionary Inventions

By Staff
Monday, June 29, 2015 12:25 AM Thanks to the contribution of Anfao, until July 24, 2015, some pieces from the Eyeglasses Museum in Pieve di Cadore (Belluno, Veneto), will be displayed at the Pandolfini auction house, part of the Milano Fine Arts route of excellence through art studios and galleries.The Eyeglasses Museum collects more than 4.000 artifacts that narrate the story of this precious accessory, from antiquity to the present.

Retail Industry 2020

By Staff
Friday, June 26, 2015 12:25 AM For its 40th anniversary, Grottini Retail Environments organized a convention dedicated to design thinking and the human touch. In what way will consumers change over the next five years? What will they need and what will be the challenges for retail? These are just a few of the subjects discussed during the “Retail Industry 2020” convention.

Spektre Sunglasses

By Staff
Wednesday, June 24, 2015 12:25 AM CONCEPT: A perfect combination of classic and street style.
SPECIAL FEATURES: Spektre collections feature a rainbow of vivid colors and eccentric shapes. Eclectic design and classic materials are combined with very colorful gradient, mirrored lenses and classic colors. Designed in Milan and Made in Italy. Iconic items that create a unique style. More

Eye Pop Special

By Staff
Friday, June 19, 2015 12:25 AM For the third time in a row the profitable collaboration between Mido, Milano Eyewear Show, and Pitti Immagine continues. From June 16 through 19 at the Fortezza da Basso in Florence, Eye Pop is back: an area totally dedicated to eyewear, fertile ground for reaping new inspirations and interesting synergies. More

A Marketplace for Design

By Staff
Wednesday, June 17, 2015 12:25 AM The Livingooh portal has taken a new approach to the e-commerce market: it proposes selected products with a description of their background. All the selected furnishings and furniture tell the story of how they were conceived, designed and made, with a common denominator: Italian culture conveyed in all its many facets.

Curtis Kulig Illustrates Luxottica Brands

By Staff
Monday, June 15, 2015 12:25 AM Curtis Kulig, the New York City artist who is renowned for his iconic “Love Me” campaign, is the latest artist to be selected as part of the Faces by The Sartorialist project, the original digital showcase launched a year ago by Luxottica together with blogger Schott Schuman. Starting with the details of the frames, Kulig has interpreted in his own way seven pairs of eyeglasses, one for each day of the week, with illustrations that were published on www.facesbythesartorialist.com and @facesbythesartorialist on Instagram. More

Positive Trend for Luxury

By Staff
Friday, June 12, 2015 12:25 AM The studies unveiled in Milan during the Altagamma Observatory confirm the positive trend in global consumption in the luxury segment in 2015, despite the uncertainties due to foreign currency fluctuations which will be a key factor in companies’ financial statements. More

Chanel Inspired by Korea

By Staff
Wednesday, June 10, 2015 12:25 AM The futuristic Dongdaemun Design Plaza (DDP) in Seoul, a design museum created by the architect Zaha Hadid, hosted Chanel’s Crociera 2015/16 collection. The palette of sparkling colors, delicate freshness and structured silhouettes conveyed the perfect blend of Korean inspiration and the atelier’s style. More

Italia Independent on Show at Expo

By Staff
Monday, June 08, 2015 12:25 AM The UV Lux velvet effect awarded by the MIT Review Italy in 2014, gained Italia Independent participation in “The Exhibition 2015,” a traveling show dedicated to the most significant Italian innovations of the last 50 years.

How Is Brand Value Created?

By Staff
Friday, June 05, 2015 12:25 AM In the previous issue we presented the first five emerging trends that ZenithOptimedia has identified for enhancing a brand. The remaining five, Custom-Fit, Photo Shop, Swipe Right, Smart Sensors, Brand Storytelling and Geotainment are discussed here.

Traveling With Hometta

By Staff
Wednesday, June 03, 2015 12:25 AM “Hometta” is the name chosen by interior designer Arianna Malagoli for her motorhome furnished exclusively with designer objects. She used it to cross Europe: a six-month “challenge” to demonstrate the value of Made in Italy and to definitively confirm that “the concept of home originates in the mind before being linked to a certain physical location,” Arianna Malagoli said. More

Antonio Banderas Designs Eyewear

By Staff
Monday, June 01, 2015 12:25 AM Antonio Banderas continues to be a part of worlds other than cinema. After being the face of TV spots for the most famous Italian food brand, the actor has designed a collection of eyewear for the Opticalia chain with 700 stores between Spain and Portugal.

How Is Brand Value Created?

By Staff
Friday, May 29, 2015 12:25 AM ZenithOptimedia has listed the ten emerging trends that will enhance a brand. Starting with Millennials’ (young adults born between 1979 and 1996) desire for personalization, each trend will be associated with practical advices.

Color Main Player at Pitti Uomo 88

By Staff
Wednesday, May 27, 2015 12:25 AM “That’s Pitticolor” will be the theme of Pitti Uomo 88, the fair devoted to men’s fashion scheduled for June 16 through 19 in Florence. The main players are colors and their language, one of the fundamental fashion codes that will be interpreted in a special digital art project.  More

10 Years of Vasuma Eyewear

By Staff
Monday, May 25, 2015 12:25 AM On May 20 Vasuma Eyewear will celebrate its first ten years of business at its new location in the historical center of Stockholm. A mega party in honor of the style created by Jan Vana, Steffen Sundelius and Lars Malmsten, who in 2005 decided to challenge large distribution circuits by proposing Swedish eyewear with an essential and minimalist design. More.
Loading...