Finding Inspiration From The Shopkeepers

By Staff
Wednesday, July 17, 2019 10:00 AM NEW YORK—Plant shops? Bakeries? Interior furnishings? Jewelry? Eyewear retailers who are always in search of novel ways to display and design their presentations of frames, sunwear and other optical accessories and would be well-served to find inspiration and design ideas from The Shopkeepers. A beautiful website, The Shopkeepers also manage a distinctive and expansive social media presence, showcasing shops and vignettes from the U.S. and around the world on Instagram, Facebook and a range of amazing and colorful boards on Pinterest.

Eyes on Trade in Winston-Salem, North Carolina

By Staff
Wednesday, July 17, 2019 7:00 AM Eyes on Trade celebrates its one year birthday.

Independents Gear Up for the Back to School Season

By Staff
Wednesday, July 17, 2019 7:00 AM NEW YORK—We may still be in the heat of summer, but there’s no doubt that the hustle and bustle of the back to school season is beginning to pick up pace. As parents and kids prepare to head back to the classroom, independent ECPs and brands are also preparing in their own way. For many kids, heading back to school for the year also means it’s time for their annual eye exam—and for a fun new pair of glasses to kick off the new school year. For ECPs, that means more appointments and brand new stock to celebrate the back to school season. Here, we’ve rounded up some of the ways independent brands and ECPs are already getting set up to head back to school.

Finding Your Niche in New York With Brooklyn’s Indie Sunny Eye Shop

By Gwendolyn Plummer
Wednesday, July 17, 2019 12:10 AM NEW YORK—New York is one of those cities where they say only the strong survive. And while that kind of thinking might be a little dramatic, it does have some hints of truth. After all, New York is busy all the time—there’s places to go, people to see, and exorbitant rent to pay. It can be hard to make it in New York—but for Sunny Eye Shop, an independent practice located in Greenpoint, Brooklyn, there’s no better place to be. 

[Partner Post] Dr. Aaron Goffinet’s 5 tips for Talking to Patients About Sun Protection

By Staff
Wednesday, July 17, 2019 12:05 AM A majority of Americans know they need to protect their skin from the sun, but only about 5% know to protect their eyes.1 With summer here, Dr. Aaron Goffinet, professional development director at Essilor, wants to ensure patients understand how important it is to shield their eyes from the sun. Here are the questions he poses to patients about total eye protection this summer season.

#indieretail: Get Ready for Independent Retailer Month This July

By Staff
Thursday, June 27, 2019 1:13 PM NEW YORK—In addition to marking the country’s independence, this month is also Independent Retailer Month. A campaign which started in 2011, the effort has evolved to a global initiative, and the month-long celebration encourages consumers to shop local and support indie retailers. The website itself is a rich resource, full of info, statistics and images that help independent retailers of all types promote their unique and distinctive store environments. Anyone can follow @INDIERETAILERMONTH @IndieRetailerMonth on Instagram to celebrate #indieretail.

Independent Optical Opens From the Ground Up

By Gwendolyn Plummer
Thursday, June 27, 2019 11:09 AM MOUNT PLEASANT, South Carolina—For Jake Sunkin, OD, independence has always been the way. In fact, Dr. Sunkin told Vision Monday, “I’m not sure I even knew optometry existed outside of private practice until I was maybe in high school.” Dr. Sunkin grew up surrounded by independent practices, namely the one his aunt and uncle owned near Akron, Ohio, where he worked as a tech in high school and during college breaks. After getting his degree from Nova Southeastern University College of Optometry in Fort Lauderdale, Dr. Sunkin started working on his dream of opening his own independent practice.

Bidwell Optometry in Folsom, California

By Staff
Thursday, June 27, 2019 11:06 AM Bidwell Optometry in Folsom, California makes a local TV appearance for National Sunglasses Day 2019.

Independents Find Inspiration in Rainbows and Pride

By Staff
Thursday, June 27, 2019 11:03 AM NEW YORK—Each year, people all around the world celebrate Pride in the month of June. A time dedicated to honoring and celebrating our LGBT+ friends, family and community members, Pride is often characterized by parades, parties and rainbow-colored decorations or fashion. It’s pretty hard to look at a rainbow-colored pair of sunglasses, or a storefront, and not feel inspired, so it’s no surprise that the optical community is taking part in Pride in their own way this year with special sales, displays and designs.

It’s All About the Relationships for Belmont Eye’s Husband and Wife Team

By Gwendolyn Plummer
Wednesday, June 12, 2019 10:20 AM BELMONT, North Carolina—It’s been two years since husband and wife team Brad and Rachael Wruble, ODs, took the plunge and opened Belmont Eye, an independent practice located here. Michigan natives who met and fell in love while pursuing their degrees at Michigan College of Optometry at Ferris State University, Drs. Wruble moved south in 2010 after completing their residencies, when Rachael landed a job in Gastonia, North Carolina. Now, the couple are well established as a local, family-oriented independent practice—but it wasn’t always this smooth going. “I think we have always wanted to have our own office together, it just took a few years with a few roadblocks and a few lucky opportunities,” Dr. Brad Wruble told VM.

The Optical Boutique, Vancouver

By Staff
Wednesday, June 12, 2019 10:17 AM The team at The Optical Boutique in Vancouver posed for a picture together after they all coincidentally wore Theo Eyewear frames on the same day.

Everyone Is Looking to Elton John for Eyewear Inspiration

By Gwendolyn Plummer
Wednesday, June 12, 2019 10:14 AM NEW YORK—Musician-inspired celebrity biopics have been all the rage recently. The trend started with "Bohemian Rhapsody," and is escalating even higher with "Rocketman," as VM noted in this feature. "Rocketman" tells the story of Elton John’s career and stars Taron Egerton. The film was produced, in part, by John himself. John’s career has been eye-catching for a multitude of reasons—including his fantastical, over the top, trendsetting eyewear decisions. John has long been the king of campy eyewear, and of using his eyewear both to complete a look and make a statement. And now, "Rocketman" has reminded many of us just how incredible John’s optical looks were.

Instagram Is an Essential Small Business Tool and Tactic

By Marge Axelrad
Wednesday, June 12, 2019 10:11 AM The folks at HootSuite, one of the most frequently-used social media scheduling platforms, have put together many resources to help businesses of all types maximize their social media presence and connection to consumers. For small businesses in particular, Instagram has become a critical “voice” for brands and business, amping up the power of social media connections for independents. Check out HootSuite’s recent Practical 6-Step Guide. It covers everything you need to know, including “how-to’s” as well as strategies, details about posting times and content creation.

Independence Means Freedom and Quality for Frameology Optical

By Gwendolyn Plummer
Monday, June 10, 2019 1:00 AM SYRACUSE, N.Y.—When Stacy Daniel, LDO, opened Frameology Optical in December 2013, she knew she was doing something different. Located in Syracuse, a city with a population of just under 145,000 in upstate New York, opening up an independent optical office that focuses on handmade, artisan, European frames is “something people think doesn’t happen in Syracuse,” Daniel told Vision Monday.

Independence Means Freedom and Quality for Upstate New York’s Frameology Optical

By Gwendolyn Plummer
Tuesday, May 21, 2019 11:20 AM When Stacy Daniel, LDO, opened Frameology Optical in December 2013, she knew she was doing something different. Located in Syracuse, a city with a population of just under 145,000 in upstate New York, opening up an independent optical office that focuses on handmade, artisan, European frames is “something people think doesn’t happen in Syracuse,” Daniel told Vision Monday. But five years later, Frameology is thriving. The staff is headed up by Daniel, who is a licensed contact lens fitter with a degree in optical dispensing from Erie Community College and a BBA in finance, as well as 25 years of work experience in private practice and the corporate world. Along with her staff, which includes Amanda Twohig, licensed optician, and Gina Wright, optical assistant, Daniel focuses on bringing handcrafted, European frames to Syracuse. It’s a passion project for Daniel, who combined two of her loves—frames and retail—to create Frameology.