VM REPORTS VM's Top 50 Sales Concentration Grows By Marge Axelrad and Mark Tosh Monday, May 18, 2020 12:28 AM RELATED CONTENT Preparing for a Retail Reset 2019’s Consolidation Impacted in Mid to Upper Tier, Growth of Value Sector Key Optical Players Ranked by U.S. Sales in 2019 Snapshots of Optical’s 10 Largest U.S. Retail Players Mass Merchants and Wholesale Clubs Turn in a Strong Performance Updated on May 20, 2020NEW YORK—Comparable to prior VM Top 50 reports, there was a concentration of sales among the 2020 VM Top 50 U.S. Optical Retailers, accounting for an estimated $15.7 billion of a $37.5 billion total U.S. market for the 12 months ending Dec. 2019. The Top 10 optical retailers collectively comprise 85.4 percent of the Top 50’s collective U.S. optical retail sales, meaning that retail groups ranked numbers 11 through 50 comprise just under 15 percent of that remaining Top 50 group. Mass merchants’ businesses’ estimated share was approximately 24.2 percent of that Top 50 total, including sales from optical departments in mass merchandisers and wholesale clubs.