VM REPORTS VM’s Top 50 Sales Concentration Grows By Marge Axelrad and Mark Tosh Monday, May 13, 2019 12:28 AM RELATED CONTENT Stacking Up the Top 50 Optical Retailers VM’s Ranking Underscores Expansion Among the 10 Leading Players Key Optical Players Ranked by U.S. Sales in 2018 Snapshots of Optical’s 10 Largest U.S. Retail Players Mass Merchants and Wholesale Clubs Feel General Retail Pressures NEW YORK—There was a higher concentration of sales among the 2019 VM Top 50 U.S. Optical Retailers, which assesses estimates of 12 months of calendar sales for the year ending Dec. 2018. The Top 10 optical retailers collectively comprise 87.5 percent of the Top 50 U.S. optical retail sales. That equated to a collective-estimated $12.6 billion out of the market’s total optical retail sales of $35.7 billion, as reported by VisionWatch/The Vision Council. In 2018, the Top 50’s share of the total market just exceeded 40 percent. Mass merchants were an estimated 24.4 percent of the top 50.