VM EVENTS: VM Summit Taking Progressive Lens Technology to the Next Level By Staff Monday, April 15, 2013 12:02 AM RELATED CONTENT VM Summit 2013: Putting the Next Big Ideas in Motion Tapping Creativity One Innovative Invention at a Time Incorporating Technology Into Today’s Electronic Eyewear ‘New Health Care Influencers’ Are Changing the Delivery of Eyecare and Eyewear The Many Faces of Omni-Channel Marketing Peeps and Tweets @VMSummit Rethinking Business, Breaking Patterns and Disrupting the Industry Creating an Environment of Innovation for Independents Go to VisionMondaySummit.com for Summit highlights, including VM’s overview story summarizing the presentations of the day, a slide show, PDFs and videos of speaker presentations. Graeme MacKenzie, ODThe theme of imagination and invention, underscored the goals of Adlens, one of the VM Summit’s Premier sponsors. According to Dr. Graeme MacKenzie, director of Industry Affairs for Adlens, in only two years, the company has become a leading manufacturer and seller of adjustable lenses—variable focus eyewear. “We make lenses that behave the same way the eye does, naturally,” MacKenzie explained. MacKenzie told Summit attendees, “progressive lenses are here to stay, it’s not going to change, not at all. But, how far can we push progressive lens technology? We’ve been thinking about the rules that dictate this particular technology and we figured out how to go from round adjustable lenses to non round. And when you do that, some exciting opportunities open up. To view video highlights of this session, click here. “This is just the first version, and we’re working— playing—very hard to get this and improve this. We hope and trust that this will create a new fan base that will benefit every single one of us here.” ■