NEW YORK—For eyes that love colors, Ray-Ban, a brand of Luxottica, welcomes wearers to a new world of color with the launch of the new Chromance sun lens. These innovative lenses with high chromatic contrast allow for higher definition, ensuring not a single detail of the surrounding environment goes unnoticed, the company said.

Chromance lenses heighten the brightness and clarity of the color spectrum, as well as fine-tune light, filter harmful UV rays and eliminate reflections to ensure 100 percent enhanced color vision. According to the company, hydrophobic coatings, gradient mirror lens coatings and polar filters further improve performance characteristics to help wearers compete with confidence.

The new range of Chromance sun styles is offered in five sleek shapes to fit all dynamic lifestyles.

Style RB 3542 and RB 3544 feature a lightweight metal top bar construction and ergonomic nylon fiber temples with rubberized tips. Inspired by the iconic Ray-Ban Caravan, the deep rectangular double-bridged metal frame of RB 3543 combines the spirit of street style with the high performance innovation of sport frames for a sleek new vision concept, the company said.

Sporting a lightweight, rimless design, style RB 4254 and RB 4255 also combine a nylon fiber bridge and flexible temples with rubberized tips for ultimate comfort.

amobijohn@jobson.com