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Marchon’s MVP website allows Marchon customers to place orders
24/7 and get real time product availability. Accounts can check open
orders, view electronic statements and submit an invoice inquiry. The
site also includes catalogs and price lists for each brand; product
support (such as Airlock Drill Charts); a link to Jobson’s Frames Data;
downloadable business tools, like a Style Show Planning Guide and a
Guide on the “4 Keys to Inventory Control”; links to Marchon partner
companies OfficeMate, Eyefinity, Vision Web and EyeDesigns; and lastly,
promotions.
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Donna Rollins, vice president of sales operations for Marchon,
has a vested interest in the MVP site. “The ease of ordering of product
online is the most popular feature on our site,” she said. “But we add
features when they make sense. For example, if we suddenly have footage
from a great Marchon appearance on a top influencing TV show we will
post video, as we did after the ‘Oprah’s Favorite Things’ episode.”
The Marchon MVP site also offers a robust amount of features and
training for users. “I do not think other sites offer the amount of
business tools offered by Marchon,” added Rollins. “We are constantly
trying to improve the ease of ordering while keeping the look fresh. We
also want to be careful about not changing the navigation so
dramatically that our loyal visitors have to learn the site over and
over. Within the Business Tools, we have ‘Business Enhancer’ downloads:
Style Show Guide; 4 Keys to Inventory Control; How to Create Effective
Advertising; How to Create Effective Public Relations and more.”
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