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Luxottica’s B2B website,
LuxandMe.com, is a very important part
of the company’s relationship with ECPs. “We want to connect with the
entire dispensary and doctor’s office,” explained Victor Melendez, vice
president of marketing for Luxottica. “As such, our site is
multi-faceted and offers valuable resources and information for the
owner, doctor, buyer, optician, etc.”
The site has four main sections, including Order Now, which
provides easy access to online ordering; Brands, an entry point to
navigate through the company’s 25 brands and find catalogs, brand
imagery and more; Lux University, practice-building ideas and
information; and Resource Center, where information on
Luxottica-sponsored initiatives including Think About Your Eyes can be
found.
“Our customers rely on us for product availability, product
information, news and education,” said Melendez. “Our priority is to
meet our customers’ needs and give them the information they need to
have success with their businesses. In the past, B2B was synonymous with
online ordering. Today it is so much more. Our site has become an
extension of our terrific sales team and provides another way to connect
with our customers and demonstrate our commitment to their
satisfaction.”
LuxandMe.com underwent a redesign in October based upon feedback
from users. “We will continue to work closely with the eyecare
professionals who use our site to make sure that it continues to
adequately meet their needs. Our site is all about making life easier
for our customers. We want to make doing business with Luxottica easy so
the eye care professionals have more time to focus on their business
and customers.”
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