TECHNOLOGY: CLICK SightMatters.com Video Series, a Collaboration Between Bausch + Lomb and Prevent Blindness, Helps Patients and Caregivers Learn About AMD By Staff Wednesday, February 3, 2021 8:10 AM BRIDGEWATER, N.J., and CHICAGO—Bausch + Lomb and Prevent Blindness, the nation’s oldest volunteer eye health non-profit organization, announced they are collaborating for the sixth consecutive year during AMD Awareness Month during February to raise awareness of Age-Related Macular Degeneration (AMD), one of the leading causes of vision loss in adults 50 years of age and older. The two organizations have launched a yearlong video series that features the personal stories of people who have AMD and the strategies they have for living a healthy lifestyle with the first episode launching later this month.“Every February for the past six years, we have collaborated with Prevent Blindness to raise awareness of AMD, which affects approximately 16 million people in the U.S.,” Bausch + Lomb U.S. president Joe Gordon said in the announcement.“Beginning this month and through the remainder of 2021, we will release videos that highlight several outstanding people who have been able to successfully manage their AMD diagnosis while continuing to live fulfilling lives. It is our hope that through their stories we can encourage others with AMD, particularly during these times, to take the right actions to help reduce their risk of progression of this debilitating condition.”The site and the videos are helpful to eyecare practitioners who are keen to provide resources to those living with AMD and their caregivers. There are social media resources to share as well. To watch the video series and find more information on AMD, visit www.SightMatters.com. To view a list of organizations and services that provide financial assistance for vision care in English or Spanish, visit Prevent Blindness at www.preventblindness.org. As part of the video launch and collaboration, B+L and Prevent Blindness will post a variety of content on their social media pages throughout AMD Awareness Month in February to share facts and helpful information about AMD.Additionally, Bausch + Lomb will donate $1 to Prevent Blindness and its sight-saving fund for every “share” or “like” of certain posts from the B+L SightMatters Facebook page at https://www.facebook.com/SightMattersCommunity.“We’re very proud of the progress we’ve made with Bausch + Lomb in raising awareness and providing resources to support people living with AMD,” Prevent Blindness president and chief executive officer Jeff Todd said. “We look forward to expanding our efforts by sharing real-life personal stories. Even with the impact of the COVID-19 pandemic and some delays in routine care, we hope that these videos, coupled with our social media campaign, will inspire people to schedule a comprehensive dilated eye exam with their doctor—the only way to get properly diagnosed with AMD.”Although there is no cure for AMD, there are steps that patients can take as part of a plan created with their doctor to help reduce their risk of progression. These steps include stopping smoking, exercising regularly, maintaining a healthy diet, and receiving a dilated eye exam.