High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events, etc. To be considered for inclusion please contact senior editors, Deirdre Carroll (dcarroll@jobson.com) or John Sailer (jsailer@jobson.com).
Don’t touch that dial - High Visibility brings you three eyewear companies who have received television airtime through relationships, commercials and sponsorships.
The EyeMed logo was spotted from afar, as NASCAR legend, Jeff Gordon raced around the Kentucky Speedway and Hampshire Motor Speedway in July. The logo was featured on the roof of the No. 24 AARP Member Advantage Chevy. The placement came via EyeMed’s relationship with AARP, a sponsor of the Hendrick Motorsports No. 24 car. Their relationship began earlier this year when the two organizations unveiled AARP MyVision Care provided through EyeMed, a vision benefits product tailored for and offered exclusively to AARP members...
Keep your eyes on Flexon from Marchon this fall as it launches a nationwide television commercial that debuts in September 2015. Geared towards men who are tech-savvy, durability-driven and looking for a product with added value, the 30-second spot features a stylish and contemporary look, showing the latest frames from the Pivotal Force Series. Infused with the strength of titanium, Flexon fits, feels and forgives like no other conventional metal frame on the market, the company said. Flexon encourages consumers to “bend the rules” with their new undeniably flexible frames…
Alcon’s Air Optix Colors contact lenses have sponsored the American Idol Live! Summer Tour by brining color to the stage. Attendees were given complementary “selfie mirrors” by Alcon representatives, designed to adhere to the back of a cell phone for those last-second pre-selfie touchups. Selfie mirrors were accompanied by Air Optix Colors contact lens information highlighting their palette of nine subtle to vibrant colors. “Thousands of concert-goers will enjoy American Idol Live! this year, and these events are perfect opportunities to reach millennials,” said Eric Bruno, head of US Vision Care for Alcon. “By sponsoring 30 concerts throughout the US tour, our intent is that eye care practitioners across the country see increased traffic in offices of patients interested in Air Optix Colors contact lenses.”