High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events, etc. To be considered for inclusion please contact senior editors, Deirdre Carroll or John Sailer.
And the crowd goes wild! In this edition of High Visibility, we feature two brands who have kicked things up a notch with ties to two of today’s most high profile sporting events…
No one is hotter than the United States Women’s National Soccer Team (USWNT) right now. The victorious USWNT has won three Women’s World Cup titles and four Olympic women’s gold medals, you know, no biggie. As of July 10, the team also ranks number one after its 5-2 victory over Japan in the 2015 FIFA World Cup. This is the first World Cup victory for the Americans since 1999. So, it’s only fitting that these champions sport one of the largest performance names in eyewear, Nike Vision by Marchon Eyewear. Pictured from left to right is USWNT’s Whitney Engen wearing the Nike Show X2 EV0620 in 101, Christie Rampone in Nike Show X2 EV0620 in 401, and Heather O’Reilly sporting the Nike Skylon Ace XV Pro EV0863 in 208 sunglass by Marchon…
Cyclists competing in the 2015 Tour de France gear up in the latest shades from the Rudy Project. With solid performances underway, riders from Astana, EuropCar, Bora-Argon 18, IAM, Cofidis, and the entire LottoNL-Jumbo team debut the Tralyx, a shield-style sunglass with classic Italian design and cutting-edge technology. “This year we have a truly diverse field of athletes battling it out in the Peloton, all wearing Rudy’s absolutely latest performance sunglasses,” said president of Rudy Project North America, Paul Craig. “With feedback from these riders, we’ve crafted an absolutely stunning new sunglass design, engineered to be lightweight, well ventilated to prevent fogging, and beyond all measure, comfortable in the heat of battle.” After covering 3,360 miles of France and neighboring countries, the Rudy Project riders will give additional feedback on the Tralyx to be incorporated into the final design for 2016.