MILAN—Safilo Group has introduced its Kids by Safilo eyewear collection. Made specifically for kids ages 0 to 8 and their vision needs, the collection is designed with a medical-scientific approach and created using advanced technologies and materials, the company said.

“Today, this project also reflects our new company approach— a shared sense of purpose across the whole company, based on a deep understanding of the functional and emotional needs of our consumers,” said Luisa Delgado, CEO of Safilo. “In this case, the children of the world and their parents.”

Safilo collaborated with SIOP (Società Italiana di Oftalmologia Pediatrica) to produce a collection that complies with the guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus), boasting safety, comfort, fitting, resistance and aesthetics in each of its frames.

Made entirely in Italy, Kids by Safilo optical frames have soft rubber molded over the internal temple and bridge, and have high performance polymers for the frame front and temples. The materials are bio-compatible, hypoallergenic, non-toxic and washable, the company said. Available color ways are transparent and will not distract from the child’s face.

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