MINNEAPOLIS—ImageWear has introduced the Betsey Johnson eyewear collection, an optical line that “emphasizes personality, free spirit, bright color and movement,” the company said.

“Betsey Johnson is a fashion icon and has been for over 35 years,” said Doug Schlauderaff, vice president of ImageWear. “This eyewear collection demonstrates what makes Betsey Johnson great. It’s a collaboration of unique designs and color patterns that a true Betsey Johnson fan can identify with.”

The collection features eight full rim women’s styles; six zyl acetate designs and two metal frames. Two standout styles of the collection include the Sweetheart, a modified cat eye available in pink and blue, and the Glam, an oversized shape available in black and gold. All frames have the designer’s signature logo on their temples and pick hearts on the temple tips.

Point of purchase materials include a counter card and a two-tiered step display.

Dispenser Price Guide: $$$

twong@jobson.com