Lorenzo Musetti wearing Polaroid Gummy 2165/S.

LONDON—ATP Tour announced Polaroid Eyewear as the ATP Tour's official eyewear partner, through 2027. Polaroid Eyewear will be active at Mutua Madrid Open, the Internazionali BNL d'Italia and the Swedish Open, and has announced ATP player Lorenzo Musetti as the Polaroid Eyewear Ambassador for 2025. ATP is the global governing body of men's professional tennis. "We're proud to welcome Polaroid Eyewear to the ATP Tour partner portfolio," said Daniele Sanò, ATP chief business officer. "Our partnership unites two global brands with a shared vision of connecting with passionate fans worldwide and a commitment to innovation."

Musetti—currently ranked in the Top 20 of the PIF ATP Rankings and an Olympic Bronze Medalist—will become the ambassador of the partnership and the face of the 2025 Polaroid Eyewear global campaign, the announcement said. "I'm honored to join Polaroid Eyewear as brand ambassador for their 2025 global campaign," said Musetti. "Like their frames, my tennis is all about style and function. The polarized lenses are a game changer too, especially on the brightest days."

Polaroid Eyewear is part of Safilo Group, and is known for its polarized lenses and products that combine functionality with design, according to the announcement.

 
 Daniele Sanò (l) from ATP and Safilo Group's Alberto Macciani celebrate the new partnership.
  
Alberto Macciani, Safilo Group chief marketing officer OCBs and global head of communication, said, "We are delighted to become the ATP Tour's official eyewear partner. This truly global platform provides the perfect opportunity to expose the Polaroid Eyewear brand, allowing us to engage new customers and expand our footprint. With Polaroid Eyewear's innovative products, we look forward to enabling everyone to enjoy watching tennis with perfect vision and high protection."