Ahead of National Sunglasses Day, New Report Highlights Usage and Benefits of Sports Sunglasses

By Staff
Tuesday, June 11, 2024 12:24 AM ALEXANDRIA, Va.—The Vision Council has released the findings from its recent survey on adults’ sports sunglass usage and preferences. The report, titled Focused inSights 2024: Sports Sunglasses, explores sunglasses designed specifically for outdoor sports and physical activities, and reveals insights into the demographics, purchasing habits and product characteristics that matter most to sports sunglasses users, according to an announcement from The Vision Council. The survey results were released ahead of National Sunglasses Day on June 27, The Vision Council’s annual commemorative day dedicated to raising awareness about the importance of wearing sunglasses to protect eyes from the sun’s powerful rays.

Zenni Optical Expands Vision Care Offerings With Launch of Contact Lenses

By Staff
Tuesday, June 11, 2024 12:15 AM NOVATO, Calif.—Zenni Optical, an online eyewear retailer, has announced it will begin offering contact lenses from several manufacturers, including CooperVision and Bausch + Lomb.

Alternative & Plan B Eyewear to Support Pediatric Eyewear Specialists With Debut of Indii Kids

By Staff
Wednesday, May 29, 2024 12:18 AM AJAX, Ontario—Alternative & Plan B Eyewear has announced that it is continuing to support the pediatric eyewear market with the debut of the Indii Kids line. “It is with great enthusiasm that we introduce Indii Kids, our new pediatric collection,” said Paul Storace, CEO of Alternative & Plan B Eyewear.

Eyewear Industry Mourns Passing of Sergio Luigi Cereda

By Staff
Tuesday, April 23, 2024 12:25 AM LOMBARDY, Italy—Sergio Luigi Cereda, influential eyewear designer and industry visionary, passed away on April 18, 2024, following a long illness, his family announced yesterday. Cereda was 88 years old and surrounded by family at his home in Castiglione Olona, Lombardy, Italy, when he passed. He is survived by his wife Ivana, daughters Caterina and Stefania and grandchildren Edoardo, Jordan Nicolo’ and Giada Grazia.

Majority of Shoppers Continue to Buy Prescription and Nonprescription Optical Products In-Store, Focused inSights Report Reveals

By Staff
Tuesday, March 12, 2024 12:30 AM ALEXANDRIA, Va.—The Vision Council, a trade association dedicated to supporting the optical industry, released Focused inSights 2024: Online vs. In-Person Purchase Patterns, offering a comprehensive examination of consumer shopping habits for eyeglasses, contact lenses, sunglasses and readers. The report detailed both online and in-person buying trends, providing valuable insights for a variety of optical businesses. A summary, along with the full research report, is available in The Vision Council’s Research Download Center as a complimentary download for members of The Vision Council, with a paid option for non-members.

A New North American Sergio Cereda Eyewear Design Award Will Launch for Design Students During Vision Expo East 2024, Powered by 20/20 Magazine

By Staff
Wednesday, March 6, 2024 12:30 AM NEW YORK—A new Sergio Cereda Design Award will be formally announced at Vision Expo East on March 16, a second initiative created in honor of eyewear designer Sergio Cereda to recognize distinctive and emerging talent in the eyewear industry. The North American Award follows the creation of the European award to honor Cereda, which was successfully launched at the Mido exhibition in Milan on Feb. 3, as VMAIL previously reported. The deadline for submissions for the inaugural North American Sergio Cereda Design Award is Oct. 1, 2024. Winners of the award will be announced in 2025.

Kering Eyewear, Maui Jim, and Red Bull Announce Three-Year Partnership Program

By Staff
Monday, February 26, 2024 12:18 AM MILAN—Kering Eyewear, a top distributor in the luxury eyewear market, and Maui Jim, which recently joined the Kering Eyewear portfolio, announced that Maui Jim and Red Bull have teamed up for a three-year partnership.

Safilo’s Sustainability Efforts Have Been Validated by the Science Based Targets Initiative (SBTi)

By Staff
Wednesday, February 14, 2024 8:10 AM PADUA, Italy—Safilo Group (SFLG.MI) announced earlier this month that its near-term science-based targets have been validated by the Science Based Targets initiative (SBTi), a partnership between the CDP, the United Nations Global Compact, World Resources Institute (WRI) the World Wide Fund for Nature (WWF) and We Mean Business Coalition, which promotes ambitious climate action in the private sector by enabling organizations to set science-based emissions reduction targets.

Oakley and the NFL Gear Up for Super Bowl LVIII

By Staff
Friday, February 9, 2024 8:05 AM LAS VEGAS—Ahead of Super Bowl LVIII, Oakley, the NFL’s official on-field partner through 2030, has an updated on-field presence with a refreshed logo on the pro-shields, offering increased visibility and showcasing the brand’s ability to deliver eyewear solutions that redefine how athletes compete. Since Oakley and the NFL’s partnership began, all NFL athletes—including those playing in this weekend’s Super Bowl—have had the opportunity to wear Prizm Clear Shields equipped with Prizm Lens technology, which allow them to see more detail and contrast in game.

Kering Eyewear 2023 Sales Reach Record €1.5 Billion

By Staff
Friday, February 9, 2024 12:24 AM PARIS—Against a backdrop of Kering Group's report of its fiscal 2023 revenues, which saw an overall decline of 4 percent in what its chairman said was a "trying year," the group also reported its Kering Eyewear revenues hit a new record of €1.5 billion (up 35 percent as reported and up 10 percent on a comparable basis), "benefiting from the consolidation of Maui Jim and excellent development of the brand portfolio." In the fourth quarter, sales were up 6 percent on a comparable basis.

Silmo Launches Third Edition of Its Optical Design Contest 2024

By Staff
Monday, February 5, 2024 12:18 AM PARIS—Silmo Paris, one of the world’s leading optics and eyewear exhibition, announced the launch of the third edition of the Optical Design Competition. The contest offers a unique opportunity for new generations of designers to push back the boundaries of innovation in the field of optical eyewear objects.

Just Peachy

By Gwendolyn Plummer
Saturday, February 3, 2024 12:28 AM WHAT: From the moment Pantone named “Peach Fuzz” its Color of the Year for 2024, it was clear the warm, peachy shade would make a mark this year. But unsurprisingly the eyewear industry was ahead of the curve, and peach frames are already here to make adopting the trend easy for everyone.

National Vision Collaborates With Vontélle to Bring Diverse Eyewear to National Shelves With Official by Vontélle Frame Collection at America's Best

By Staff
Wednesday, January 31, 2024 12:21 AM DULUTH, Ga.—National Vision, Inc. the nation's second largest optical retailer and provider of quality, affordable eyecare and eyewear, announced its collaboration with women and Black-owned eyewear company, Vontélle Eyewear, on an exclusive frame collection celebrating Black History Month in February.

Sergio Cereda Eyewear Design Award to Launch at Mido 2024

By Staff
Thursday, January 25, 2024 12:21 AM NEW YORK and MILAN—A new eyewear design award will be announced formally at the upcoming Mido exhibition in Milan on Feb. 3 at a special press event at Rho-Pero.

The 'Extraordinary Italian Eyewear' Roadshow in the U.S. Showcases Independent Eyewear

By Staff
Wednesday, November 29, 2023 12:21 AM NEW YORK—The Italian Trade Agency concluded their independent eyewear roadshow held in Seattle and Chicago last month. Under the theme "Extraordinary Italian Eyewear," the events underscored elegance and innovation in eyewear.