PINELLAS PARK, Fla.—Transitions Optical has announced that nominations are now open for the 2024 Transitions Innovation Awards Program. The event recognizes and celebrates partners and individual optical industry professionals from Canada and the U.S. who have shown the highest level of commitment to innovating their business over the past year, the company said in a release. The awards will be presented at Transitions Academy 2025 to be held from February 2 to 5, 2025 at the JW Marriott Grande Lakes in Orlando, Fla.

The four Transitions Innovation Awards categories are open to independent eyecare professionals and practices, optical industry professionals and educators, national and regional retailers, optical laboratories, managed vision care companies, as well as lens manufacturers and buying groups. 

The year’s award categories include:

● Transitions Healthy Sight Ambassador (individual-only award)

● Retailer of the Year, North America

● Eyecare Practice of the Year, North America

● Channel Partner of the Year

Nominations for all Transitions Innovation Awards will be accepted online at TransitionsPRO.com/Awards until December 6, 2024. 

The application process involves creating a PowerPoint submission and submitting videos to support and personalize the entry. The company added that nominees will be judged based on who best showcases their dedication to being an influential advocate of healthy sight by embodying one or more of Transitions’ brand values of innovation, quality, service and education.  

Applications can be submitted directly by the applicant or nominated by a lab, lens manufacturer, industry colleague, or representative from an industry organization.

Industry professionals can find additional information about the awards at TransitionsPRO.com/Awards.