Small Business Saturday

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NEW YORK—Small Business Saturday feels right at home in an issue dedicated to Social Purpose. Although not every small business is dedicated to a social purpose cause, there’s something about shopping small that feels good and important. Supporting local businesses means supporting local communities, bringing positive effects to real people. Nov. 24, 2018 marked the 9th annual Small Business Saturday, and small, independent eyewear retailers around the country celebrated with sales, events, and other memorable moments for their customers. Here’s how some independents celebrated this year: