LAS VEGAS—Jobson Optical Group has announced a new, live event titled “The Artificial Intelligence Revolution: Practical Applications in Eye Care Today,” that will be presented at The Venetian Hotel during Vision Expo West 2024 on Wednesday, September 18, from 3:00 - 5:30 p.m. The event will feature subject-matter experts who will share information and guidance on using artificial intelligence (AI) in eyecare practices. Dr. Scot Morris, OD, director of development and CEO of Augmented Medical Intelligence, a medical knowledge platform transforming medicine, will chair the presentation.

Dr. Morris is an international speaker, educator, author and management consultant known for his experience in ocular surface disease, medical technology and practice management. He is now focused on algorithm development and medical technology implementation as it relates to AI and augmented intelligence.

Although AI models will be discussed in a brief introduction, and the future of AI in eyecare will be covered at the program’s conclusion, the focus of this program will be squarely on the practical applications of AI in eyecare practices now, equally divided between business and clinical uses. The content direction will be pragmatic, with the goal of sending attendees home with multiple takeaways that can be immediately applied to every business model.

“Artificial Intelligence is entering every business segment, promising to augment capabilities and efficiencies in all professions and industries like no other new technology before,” said Dr. Morris. “Eyecare is no different. Numerous AI tools have already been adopted unknowingly by ECPs, and a wave of new applications is anticipated for the near future. AI is speeding up the digital transformation of eyecare practices that have already been underway.”


Jobson is convening a panel of experts who are leaders in the field of AI to discuss the following topics:

● “What is AI? — REALLY! A Primer”
● “It’s About the Data: The Need to Know”
● “The Augmentation of Clinical Care”
● “AI in Operational Efficiency”
● “The Evolution of Sales, Marketing and Education”
● “Industry Insight”

A panel discussion with all presenters and a Q&A session will follow the presentations, and a digital proceedings piece will be provided to all attendees. Registration is open here and is priced at $250 per attendee. Early bird registration of $199 is available until August 15.

At press time, “The Artificial Intelligence Revolution: Practical Applications in Eye Care Today” is made possible by the generous support of Founding Sponsor Advancing Eyecare and by Supporting Sponsors Barti and Neurolens.