SCENE + HEARD: Discover The American Optometric Association Launches 'The Eye' to Educate the Public on the Importance of Eye Exams and Maintaining Eye Health By Staff Friday, August 23, 2024 2:30 PM NEW YORK—The American Optometric Association (AOA), a leading authority on and advocate for quality eye health care, announced that it has launched The Eye—an educational prototype that draws parallels between the latest technology on the market and the advanced power of our eyes, demonstrating the extraordinary capabilities of the eyes that current technology cannot replicate. The Eye is part of AOA's multi-year awareness campaign, Eye Deserve More, which asserts that every American deserves comprehensive, in-person care from an AOA doctor of optometry as an integral part of their overall health and well-being, the announcement said. Read More