Optometry continues to transform, driven by scope expansion and technological advances. While increased scope is consciously chosen by the profession’s advocates as a goal and pursued with intent, technological change is a mixed bag that includes some elements we actively embrace and others that are beyond our control or, indeed, wishes. New telehealth technologies employed by online retailers, including those accessible on a smartphone, enable consumers to self-administer Rx fulfillment and renewal, diminishing the traditional role of ODs while skirting statutes and regulations intended to protect the public. At the same time, more eye doctors are wondering if these same technologies can better serve their patients. Below, we explore the impact of these developments, offering our own opinions on many contentious issues; other optometrists will have different perspectives. Read More