One of the best things about optometry is the variety of ways that ODs can practice. Some optometrists are attracted to OD-MD ophthalmology settings while others prefer a corporate environment. Some ODs enjoy a low-volume, high-end boutique experience whereas others thrive in a high-volume, fast-paced role. In addition to practice settings, optometrists make career decisions due to geographical preferences. The general consensus is that the majority of new graduates in our industry flock to larger cities. Yet there are still some who will find what they are looking for in rural America. This article will delve into the challenges and advantages that optometrists face in providing rural eyecare. Read More