When patients have myriad online retailers to choose from for glasses and contacts, your optometry practice needs a next-level digital marketing strategy. Marketing your practice online is not a one-and-done deal, but, rather an ongoing pursuit. With Google frequently changing its search ranking algorithms, you can’t rest on your laurels because you recently revamped your site and post to social media everyday. For example, we improved our website in recent years to make it possible for patients to purchase at-home dry eye treatment supplies and contact lenses without leaving our site. Here are some details on the digital strategy my practice implemented over the last decade, including how we received just the support we needed from a key industry partner, Ocuco. Read More