Cost is often at the forefront of my conversations with patients during the contact lens fitting process. While consistent technological innovation brings us newer and better soft contact lens options, these improvements can mean higher costs to patients. I find that, by prioritizing my patients’ eye health and vision care needs, I can help them fairly assess the value of their contact lens options and make informed decisions. To understand what represents a good value proposition for my patients, I need to gain a detailed understanding of their needs. Read More