It’s sometimes hard to know the most important actions to take in your optical to increase sales. Here are a few low-to-no cost things we did to sell more eyewear. Taking these three actions increased our capture rate from 55-60 percent to 65-70 percent and generated around $80,000 of additional revenue per year. First, we got the doctors in our practice on board with recommending from the chair. That included getting them to discuss eyewear, and how the Rx is only a small part of the equation. We got the doctors to emphasize to patients how our skilled opticians make everything come together using premium frames, lenses and enhancements. Read More