If any optometrist reading this article were to note to the patient nearby optical shops where patients could also buy their eyewear, every one of them would look at their optometrist like they had three heads. Taking a patient through a refraction only to not have that Rx filled in the practice’s optical is the equivalent of someone getting a gym membership and then never going to the gym: action without implementation is futile. The same could be said for a practice owner’s business financial statements. Sure, a practice owner could pay their accountant or bookkeeper to reconcile their books and ensure their financial reports are complete and concise, but unless a practice owner knows how to implement and act on that information, the data is almost useless (sans your CPA using that data to populate your year-end tax returns). Read More