Changes to how your practice operates can greatly benefit the patient experience and profitability. Around five years ago we added the Zeiss i.Terminal 2 to our optical, technology that is in the same category as devices like Optikam and Spectangle. We broke even from this investment within the first month of its use in our office. We wanted a more precise way of taking the measurements needed for digital lenses. We realized we needed to give our patients better, more customized vision with digital lenses. The goal was to increase our sales of digital/anti-fatigue lenses. The software behind the device costs $2,500-$5,000. After implementing it, we increased our digital/anti-fatigue lens sales by over 40 percent. Read More