REMOTE POSSIBILITES: New Business Models Unlock Telemedicine’s Potential for Eyecare

By

Many different forms of ocular telemedicine—also referred to as ocular telehealth—have emerged in the past few years. They create a dynamic but fragmented market in which different business models and service offerings compete for consumer dollars and buy-in from eyecare professionals. The proliferation of ocular telehealth options and the growing investment in the category leaves little doubt that it is gaining momentum, VM has learned for this special Megatrend report. To understand what’s driving this segment of the vision care market, and why it’s gradually gaining traction with consumers, VM spoke with some of the leading players in ocular telemedicine as well as eyecare practitioners and optical retailers who offer this service. Read More