Appearing at the top of Google’s search engine results page (SERPs) can drastically change the amount of traffic that your optometry website receives and in turn increase the number of opportunities you get to convert those visitors to booked appointments at your practice. In order to gain this type of online visibility and work your way up the ranks on the results page, your optometry website must appeal to Google’s algorithm. And there’s no better way to accomplish this than to optimize your site. There is more than one way to optimize your website for search engine optimization (SEO) and we’re here to discuss 5 necessary steps you need to take to improve your site’s performance. Read More