Ask any eyeglass wearer, “What makes a great pair of glasses?” and you’re likely to get a variety of answers. Some will say that visual clarity, comfort and frame styling are most important. Others will point to frame quality, price and value. Some will cite product prestige and exclusivity. And for many, peer approval is an underlying concern. Are the qualities that make a great pair of glasses the same for everyone? Or is it so personal it’s not even fair to ask anyone? Does it hinge on the total dollars spent or the perceived value received? Or is it really about the delicate relationship based on mutual trust that exists between buyer and provider? Does their experience with their last pair matter the most? Read More