"Whoever thought that an optometrist could be cool?” reads one of the endless positive Yelp reviews on Urban Optics’ owner Dave Schultz, OD. All it takes is a quick conversation to confirm—Dr. Dave, as he’s known around town, is very cool. Schultz has been providing the Central Coast town of San Luis Obispo, Calif., (nicknamed SLO) with quality eyewear and eyecare for over 30 years. Designed to look more like an art gallery than an optometric practice, the store’s custom interior has won architectural awards, and he commissions artwork to display in his business. Five years ago, 20/20 first introduced our readers to Urban Optics with a Successful Retail Strategy feature, and we decided it was time to revisit the optical store to catch up with Schultz and learn what’s new. Read More