Charitable ODs around the country are participating in Essilor Vision Foundation's (EVF) See Kids Soar program to help bridge the gap between the need for and access to vision care. Due to COVID-19, more people are facing financial uncertainty and need help to cover basic expenses such as food and medical care. EVF and the optical industry can work together to make a significant impact in reaching people who need vision care but cannot get it. EVF’s See Kids Soar program is a free in-office cause campaign intended to inspire parents, patients and eye doctors’ staff to adopt the cause of vision, and give them an opportunity to raise awareness and funds. “Now more than ever there are people who are going through hardships and need help,” said Neena James, OD. “See Kids Soar is a great way for our practice to give back to what we’re passionate about. We can do more and serve our community in a safe and contact-free way.” Read More