Long before the days of social media, influencers, display ads and email newsletters, most companies solely relied on print advertising to market their brand to consumers. These ads both reflected the culture of the time and helped shape it. As I scoured through hundreds (maybe thousands?) of archived 20/20 pages from the past 50 years, I spent a lot of time admiring vintage eyewear ads. While many of them have made me laugh—some would definitely not be appropriate today—the majority paint a perfect picture of the progression and transformation of the eyewear industry as a whole. Read More