There never has been a better time to expand your practice into the sports performance eyewear market. Many weekend warriors have discovered the health and happiness benefits of running, biking, skating, hiking, skiing, rowing, golfing and more. Cultivate the sports enthusiast by becoming an expert in performance-enhancing eyewear to gain a customer for life, and as the word spreads, build a loyal following. You will see the sport eyewear category grow exponentially. It starts with a conversation. By actively expressing concern and interest in the visual welfare and performance eyewear needs of every patient, the practice distinguishes itself. This level of care demonstrates your commitment to your patient, and they will reward you with their loyalty. Read More