Transitions Optical Hosts Event With Christian Siriano to Launch New Style Lenses

By
NEW YORK—Transitions Optical debuted its new Transitions Signature lenses style colors and Transitions XTRActive style mirrors at an exclusive event hosted by brand ambassador and fashion designer, Christian Siriano.

On Tuesday, July 10 from 5:30 to 7:30 p.m. guests filled the Curated NYC rooftop to view the new offerings from Transitions. As they sipped on cocktails and ate light bites, Christian Siriano unveiled a specially designed Christian Siriano x Transitions collection in collaboration with Transitions Light Intelligent Lenses and debuted pieces from his 2018 resort collection.

This collection, which prominently features the new style colors and style mirrors lenses, was unveiled outdoors to demonstrate how the lenses change from clear to dark when exposed to sunlight.

“Fashion is all about extending yourself and bravely flaunting your individuality. With the new lens color and style choices, Transitions is empowering wearers to make an elegant and bold statement with eyewear at the center of their look,” said Siriano.

“The Christian Siriano x Transitions collection was inspired by these stunning lens colors and the role that light plays in how we see the world. The collection demonstrates that not only do Transitions lenses complement any look, day or night, but they also enable us to express ourselves in vibrant color,” he said.

Patience Cook, director, North America marketing, Transitions Optical added, “Glasses have become an element of our identity, like our clothes. By partnering with Christian Siriano to launch our latest products, we add renewed energy to our brand and reiterate our commitment to positioning Transitions lenses as stylish, everyday accessories.”