ORLANDO, Fla.—The organizers of the 2025 Rock4Sight Charity Concert fundraiser announced that the annual concert will take place on February 21 at the Hard Rock Café Universal Orlando. Proceeds from the concert will benefit ECN Purpose, a California-based organization that provides eyecare and eyewear to those in need, the announcement said. Rock4Sight's doors will open at 7:30 p.m., with music from 8:00 - 11:30 p.m., at the Hard Rock Café, 6050 Universal Blvd, Orlando, Florida, which is located at Universal Studios Orlando in the CityWalk entertainment complex. Each ticket is $75 and can be purchased here.

“It has been an incredibly rewarding experience to be part of the Rock4Sight collective over the past 25 years,” said Pete Heyward, a bass guitarist and singer who works as a sales manager for Eyewear by ROI, a Rock4Sight sponsor. “This inspiring group of musicians, whose passion and selfless generosity have served as the foundation of our group throughout the years, was established to address the optical needs faced by every community, and the myriad challenges faced by eyecare professionals. Our efforts help provide support through vision therapy, education and research.”

“It’s great that National Vision is again the presenting sponsor for Rock4Sight,” said Jackie Grove, president of 2020 Quest, National Vision’s optical charity organization. “This is a facet of the philanthropic heart of National Vision, and with the end proceeds going to ECN Purpose, we know that those in optical need are directly served as a result of Rock4Sight 2025.”  

“The Hard Rock Café at Universal Studios in Orlando is a great venue for an evening of optical industry camaraderie and optical philanthropy. We look forward to seeing our industry gather there on February 21," said Grove.

Kirk Lauterback, chief experience officer at Shopko Optical, said, “Rock4Sight is truly an incredible event that brings great people together to support those most in need. It's truly an honor to be able to give back and be part of it."

Behind the scenes, Rock4Sight’s organizers and band members are busy rehearsing for the show, which will feature a variety of rock music intended to appeal to a broad audience.

John Alofs, a drummer who is founder and president of Eyewear by ROI and Rock4Sight's co-producer, said, “We will be performing songs from the ‘70s to today’s current hits. You will know all or most of them, so be sure to come enjoy the music, dance the night away and share the experience with other members of our industry. We have rented out the entire John Lennon concert hall, making this a family-friendly event with no 21-and-older age restrictions, so bring the kids with you.”

At press time, the sponsors of Rock4Sight include Diamond Sponsor National Vision, Inc. The Premier Media Sponsor is Jobson Optical Group. Gold Sponsors are Eyewear by ROI and Stein Family Charity. Silver Sponsors are Aerial Vision International, Bulova, Colours by Alexander Julian, D.I. Ware, Denise and Scott Mogil, Eyewear Designs, Hindar Optical, Karen Kane, Kirk Lauterback, M.C.Q., Marcolin, Mondottica USA, Nouveau Eyewear and Ocuco. The Bronze Sponsor is The McGee Group. 

Organizations or individuals interested in sponsoring the event should contact Bob Stein or John Alofs at hello@ecnpurpose.org. Contributions are tax-deductible.