Top Line: The ACEP Group announced the launch of its new website, ACEP's branding has now been refreshed with a new look.
Close Up: The new website features a minimalistic design style with plenty of navigation elements that help customers and visitors find the information they need. On the website, they can dive into how ACEP’s leading lens simulator and digital measuring device work, read customers' testimonials, and more.
Speaking of the new corporate identity, Jean-Philippe Sayag, CEO, ACEP, commented, “ACEP is a company rooted in innovation and reinvention. For 27 years, we have stayed true to our DNA as a brand. While our customers' needs have evolved, our business and solutions have evolved right along with them. We have identified that now is the perfect time to modernize and refresh our corporate branding. We wanted the new company branding to reflect our modern optical market-leading digital technologies fully. We also wanted to take this opportunity to better share how the breadth of our product capabilities helps drive optical retailers' growth. We exist to empower our customers' growth. The new website will help bring awareness around our ‘Smart Solutions’ many benefits and how they help opticians elevate their customer's online and in-store experience.”