Quick Take: Zenni Optical has debuted a partnership with USA Volleyball (USAV) and 2024 U.S. Olympic Beach Volleyball Team members, Taryn Kloth and Kristen Nuss (known collectively as "TKN"), as its latest ambassadors to launch line of sports performance sunglasses. Crafted to meet the rigorous demands of elite athletes like Kloth and Nuss, who will be showcasing them in Paris this summer, the collection also adapts to meet the needs of everyday athletes. In addition, Zenni Optical is now an official eyewear partner of USA Volleyball, and Kloth and Nuss are Zenni’s newest brand ambassadors.
Specifics: The collection, which includes 12 unisex styles, features advanced technologies and materials to meet the rigorous demands of high-impact sports including:
• ApexRacer Pro: Lightweight, impact-resistant, 100 percent UVA/UVB protected polycarbonate lenses with prescription-ready curved design for full vision and eye protection. Ideal for athletes prioritizing full and optimal vision.
• Polycarbonate Impact-Resistant Lenses: Offer increased safety in physically demanding sports.
• Polarized Lenses: Minimize glare from reflective surfaces, enhancing contrast and visibility during outdoor activities.
• Rubberized Temple Tips and Nose Bridges: Provide optimal slip resistance by becoming tacky when the wearer sweats, ensuring the sunglasses stay securely in place.
• High Wrap Frame Front: Ensures a secure fit, 360-degree protection from sun and glare and full peripheral vision.
• Lightweight and Durable Frames: Constructed from durable TR-90 or polycarbonate for long-lasting comfort and performance.
Selling Point: Kristen Nuss said, “As a beach volleyball athlete, my vision is crucial to our success, so making sure my eyes are always protected on the court is very important. I quite frankly could not play this sport without proper sunglasses. I love this collection, especially the one lens that offers a seamless 180-degree view. They optimize my vision, allowing me to stay focused and fully immersed in the game.”
Taryn Kloth said, “We have very little gear that enters the competition field with us. Glasses are one of the biggest and most important pieces of equipment. Zenni has been such an amazing partner, always listening and incorporating our feedback to make the best product possible. Their commitment to excellence and athlete satisfaction is unmatched, and we're beyond excited to share these sunglasses with the world.”
Veronica Alcaro, VP brand of Zenni, said, “Working with Taryn, Kristen, and USA Volleyball was a strategic decision and we couldn't be more thrilled with our partnership. Their excitement and support for our new performance line was critically important for us. We deeply value working with athletes who not only excel in their sport but who share our commitment to excellence and integrity. We're cheering them on every step of the way and can't wait to see what they accomplish next in Paris.”
Jamie Davis, USAV president and CEO, said, “USA Volleyball is equally excited to begin this new partnership with Zenni Optical. We strive to provide our athletes with the best possible tools to achieve competitive excellence and I am sure that the utilization of Zenni sunglasses on the court will provide our Olympians with a technological and stylish advantage.”
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