Quick Take: Ray-Ban, from EssilorLuxottica, has revived the iconic Balorama silhouette from its 1967 archives for a limited edition run of the Mega Balorama.
Specifics: The Mega Balorama is a contemporary interpretation of the archived wraparound design. For 2024, the brand reinvigorated the style as part of the Ray-Ban Mega collection, with exaggerated temples.
Selling Point: Only 100 pieces of this limited, reimagined frame will be available. Each will come with etching ‘Designed for Champions’ on the inner temple and ‘Limited Edition’ on the alternate side in an ode to Ken Miles who wore the original.
my.essilorluxottica.com