Quick Take: Ray-Ban, from EssilorLuxottica, has launched Ray-Ban Change, a light-responsive frame powered by Transitions and now a Red Dot Award winner in the Prescription category.
Specifics: Ray-Ban Change offers a new take on the Original Wayfarer and its contemporary cousin the Wayfarer Oval, and is available in sun and optical styles with a variety of uniquely patterned pigments. Combining the traditional handcrafting of cellulose acetate with this new innovation, Ray-Ban Change is designed to sync with the light. The unique colors and patterns of the frame are created using Transitions photochromic dyes, which rapidly activate when exposed to UV light. The addition of Transitions pigments render each pair with a unique character, meaning every pattern is one-of-a-kind. As the light gets stronger, so does the pigment. The frame activates within seconds in sunlight and fades back within minutes indoors.
The Ray-Ban Change frames can be paired with Transitions lenses; Transitions recently launched its newest generation of lenses, GEN S, as covered in VMAIL. 
Selling Point: Federico Buffa, Chief Marketing Officer, EssilorLuxottica, said “Ray-Ban continues to break boundaries and set new trends, keeping innovation at the forefront of design. Tapping into the power of Transitions and its technology, birthed a new way to experience eyewear through light-responsive frames known as Ray-Ban Change. We took the leader in lenses, Transitions, and the leader in frames, Ray-Ban, to unify in one dynamic product, giving consumers the opportunity to make their functional eyewear fashionable.”
my.essilorluxottica.com