Quick Take: Persol, from Luxottica, is launching a new Steve McQueen Special Edition Series, made up of five foldable sunglass models, including a limited edition frame.
Specifics: Inspired by McQueen and his iconic Persol sunglasses, the new models are available in yellow (the same color as the first plane McQueen piloted, a Boeing Stearman) with sky blue lenses, and three additional color combinations: light Havana with light blue polarized lenses, Havana and green polarized lenses, and black with smoke grey polarized lenses. The limited-edition version has platinum-plated lenses and light Havana frames. Made in Italy, the models all come with dedicated, special edition packaging.
Selling Point: Persol’s new Steve McQueen Special Edition Series is as courageous, bold, and stylish as the man himself.