LaunchPad: Sunwear Collection Paul Smith Eyewear Presents New Standout Sunglasses By Staff Tuesday, October 29, 2024 8:20 AM Quick Take: Paul Smith Eyewear, from Marchon Eyewear, is presenting Lyford, its new standout sunglass style.Specifics: Lyford, PS24622S, is a unisex style in acetate. It features a geometric round shape and temples that showcase Paul Smith’s iconic striping detail with a glossy matte contrast, which is achieved through laser engraving. The Paul Smith handwriting logo completes the design. Lyford is available in a range of transparent colorways including khaki, green and burgundy, as well as classic black and havana. Selling Point: Paul Smith’s Lyford is bold and sophisticated.www.marchon.com