Quick Take: Oakley presents Inner Spark, a collection and accompanying series of short film clips inspired by the real emotions that the world’s most prestigious athletes face, and the challenges they conquer on their journeys. A chapter of Oakley’s Be Who You Are, the films showcase world-class athletes Fred Kerley, Kylian Mbappé, Alexia Putellas and Cassandre Beaugrand sporting frames from the Inner Spark collection.
Specifics: Inner Spark also captures the authentic stories of Team Oakley athletes that we don’t often notice at first glance, through visuals that reveal the true selves of a diverse range of contenders: surfers Kanoa Igarashi, Bettylou Sakura Johnson, Filipe Toledo, Griffin Colapinto, and Caroline Marks; golfers Paris Hilinski and Dylan Frittelli; track and field legends Andre De Grasse and Joseph Fahnbulleh; volleyball player Taylor Crabb; cyclist Loana Lecomte; and WNBA player Diamond DeShields. The Inner Spark collection is led by Sphaera, and includes other Oakley favorites Bisphera and Latch Panel. Inner Spark Sphaera: Made for the contender with Oakley’s widest field of view, Sphaera is designed to be Oakley’s most “forgettable” eyewear to date. Sphaera features Prizm Lens Technology for detailed vision, a lightweight frame with front vents for improved airflow and nose pads and molded-in earsocks for a no-slip grip. Inner Spark BiSphaera: Rx-ready with Prizm Lens details, Bisphera is designed for the versatile athlete. It is a dual-lens performance sunglass that helps wearers shine in both sport and life and is constructed from lightweight material, with features nose pads and ear socks for a comfortable fit. Inner Spark Latch Panel: Built for action on and off the clock, Latch Panel is designed to eliminate distractions. Its full-rim, shield lens design provides a game-changing solution for on-the-go eyewear storage. Slide on the removable side shields to block distractions and bring in calm and focus. Ideal for versatile escapades, Latch Panel features thin temples that fit comfortably under a hat and comes with a removable leash for added security. Prizm Lens Technology enhance detail and elevate the visual experience.
Selling Point: Caio Amato, Oakley Chief Marketing, said, “In sports, most people believe it is all about victories and medals. At Oakley we believe that the real battles lie inside each and every athlete. There is only them, with their fears, fatigues, failures and values and this little inner spark that makes you to be you. We want to inspire kids to be fully themselves, with no filter nor holding back. Because if you won the game within, every game is yours to win.”
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