Nike Athena (top) and Nike Zeus.

  
Quick Take: Nike Vision, from Marchon Eyewear, is introducing two new sun styles: Nike Athena and Nike Zeus.
Specifics: Nike Athena is an asymmetric frame with mirroring that wraps from lens to temple, punctuated by Nike’s Electric Pack graphic. Nike Zeus is an angular, technical design inspired by traditional acupressure points. The handcrafted titanium frame features a mask-like shape and the Nike Windshield Elite 360, with intricate, fluted perforations increasing airflow to help eliminate heat pockets around the nose and cheekbones. Both are all-gender designs and employ Nike Max Extreme Lens technology for maximum optical clarity and reduced eye fatigue on track, field and road surfaces. They also incorporate recycled materials; at least 40 percent of Nike Athena’s total weight and 20 percent of Nike Zeus, according to the company.
Selling Point: John Hoke, Nike’s Chief Innovation Officer, said, “While we were initially focused on designing something for competition, the insight we heard from our athletes is the need for a mental edge or advantage, before and after competing. Their ability to get totally into the zone, to be completely focused and undistracted, is so, so critical for these athletes.”
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