Quick Take: Maui Jim, from Kering Eyewear, debuts its first activity-specific performance-inspired sports style Keha 663 and its Asian Fit counterpart Keha Asian Fit 664.
Specifics: Keha is a quintessential 8-base wrap constructed with injected nylon. It is designed for anglers with functional anti-fog features including vent openings around the embedded nose pads on each temple and sweat channels inside each temple. The frames are also equipped with Maui Jim’s exclusive PolarizedPlus2 lens technology layers, integrated into its SuperThin Glass lenses. Maui Jim’s signature Wavy Pattern design is carved on the nose pads and interior temple tips offering grooved support, grip and stability. Keeper slots at the end of each tip can be paired with a compatible cable or retainer. Keha is available in prescription or can be customized with a 1.5, 2.0 or 2.5 reader add power.
The Asian Fit construction is modified with built-up nose pads for the fit and comfort of the Maui Jim Asian ‘Ohana.
Selling Point: Maui Jim’s new Keha is thoughtfully designed for anglers, offering an uncompromised view on the water.
www.keringeyewear.com