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Quick Take: Luxottica’s Prada is introducing the second chapter of the Prada Linea Rossa eyewear campaign in collaboration with the new generation sailors of the Luna Rossa Prada Pirelli team, winner of the Prada Cup.
Specifics: The new Prada Linea Rossa Impavid collection includes two sunglasses and one optical style. Both sun styles are dynamic wraparound frames made of ultra-lightweight nylon and featuring the brand’s signature red detail on the front bar and the rubber inserts inside of the temples. The optical style features sharp profiles, rubber details and perforated temples.
Selling Point: The newest Prada Linea Rossa collection blends a contemporary aesthetic with technological excellence, taking inspiration from the world of sailing and offering functionality and high performance in any weather condition.
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